Category
Lifestyle
Assisted Choices
Trend cluster
Category
Upscaled
Patisserie
The baked goods industry is given a luxury-focused overhaul.
4.9
Trend score
Trend
What is the Upscaled Patisserie trend?
Upscaled Patisserie: As a shift away from large-scale shopping continues, the upscaling of bread and baked goods has rebranded the basic as something to boast about. Speaking to urban professionals that desire lifestyle expansion, the products and stores augment a traditional market to create something for the consumer who's more focused on shopping experience than ever before.
Trend themes
Themes within the Upscaled Patisserie trend
Three behaviours holding the trend together01
Upscaled Patisserie
The trend towards upscaling bread and baked goods has rebranded the basic as something to boast about for the consumer who's more focused on shopping experience than ever before.
02
Gourmet Snack Kits
Gourmet snack kits are a new take on traditional snacks, with artisanal ingredients and elevated packaging designed to appeal to consumers seeking a more elevated snacking experience.
03
Transparent Pastry Displays
The use of clear and contemporary pastry displays is on the rise, with bakeries and patisseries looking for ways to elevate their product presentation and create a more luxurious and immersive shopping experience.
Industry implications
What the Upscaled Patisserie trend means for industry
Where the trend changes the playbookFor
Food Retail
The food retail industry can benefit from incorporating upscale and gourmet offerings, as well as investing in innovative packaging and product presentation to appeal to changing consumer preferences.
For
Hospitality
The hospitality industry can utilize trends in luxury and experience-driven offerings to create unique and immersive customer experiences, particularly within the food and beverage sector.
For
Packaging Design
The packaging design industry has the opportunity to create innovative and visually striking designs that add value and appeal to products, particularly within the food and snack industries.
Trend signals
Trend signals for Upscaled Patisserie
Trend score 4.9 out of 10, from popularity 68%, activity 72%, freshness 8%.
Popularity68%
Activity72%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Upscaled Patisserie trend
7 featured examples from Mar 19, 2014 to Sep 1, 2016CategoryMarketing
Rustic Patisserie Branding
Lafayette’s Charming Visual Branding Identity Channels Parisian Cafes
Opportunity to enhance branding identities for cafes and patisseries by adopting French-inspired visual aesthetics.
CategoryLifestyle
Freshness-Promoting Bread Packaging
Claudia Lloyd Preserves Products for Marks and Spencer
The food packaging industry can explore the use of sustainable materials like tin cans to preserve perishable food items and reduce waste.
CategoryArt & Design
Glass-Encased Pastry Displays
NKA's Nadege Patisserie Interior Boasts Clear and Contemporary Cases
Bakeries can incorporate glass-encased pastry displays to enhance the visual appeal of their products and create a unique brand experience.
CategoryArt & Design
Surrealist Art Eateries
The Cafe Dali by Annvil Embraces Perception-Warping Designs
Interior designers can take inspiration from the surrealist art movement and create unique designs for various industries, including hospitality, retail, and residential spaces.
CategoryLuxury
Couture Pastry Shops
Prada Not Only Sells Clothes, But It Will Soon Sell Prada Pastries
The collaboration between Prada and Pasticceria Marchesi Pastry Shop highlights the potential for fashion brands to enter the food industry and offer unique experiences to consume…
CategoryMarketing
Gourmet S'more Kits
This Upscale Campfire Snack Kit Features Fresh Crackers & Vanilla Marshmallows
The rise in demand for gourmet campfire snack kits presents a lucrative opportunity for gourmet food and snack makers to create new and unique products.
CategoryLifestyle
Luxurious Frozen Baked Goods
These Desserts Look Like They Were Made and Served Fresh
Opportunity for packaging companies to develop minimalist and transparent packaging designs that convey sophistication for frozen food products.
