Although these baked goods are sold and cooked from frozen, they look as though they are fresh -- which was the intention of those who made and packaged them.
The Denmark-based bakery Jalm & B was created after the founders chose to expand their reach across the country. They wanted to create something that would give people the same taste and aesthetics as large bakeries that serve fresh food do, so the founders enlisted the brand 'Kontrapunkt' to create the packaging for their baked goods. As a result, Jalm & B's packaging is minimalist and transparent, with a simple signature illustration that helps to give the branding a sophisticated look.
These frozen baked goods provide a luxurious alternative to most items in the frozen food aisle.