Making anywhere in the world feel like France outside of France is a tough job, but this charming visual branding identity gets it just right.
There is just something about the French that is whimsically chic and rustically sophisticated. They never feel the need to overdo or overstate anything. They stick to simplistic looks with appealing colors and just the right eclectic details to pull it all together—case in point the Lafayette branding project. Created by graphic design studio Oat, the New York-based Lafayette cafe and patisserie does a beautiful job engulfing the essence of a French boulangerie with its charming visual branding identity.
“Lafayette emerges from traditions across France, combining these influences into a Grand Cafe that is urban and accessible. Elegant hand-drawn type and custom patterns are offset by street-art stencils,” says the design team at Oat.
Key Themes Behind This Trend
- French-inspired Branding
- Opportunity for businesses to create visual branding identities that capture the charm and sophistication of French cafes.
- Simplistic Design
- Opportunity to develop branding strategies that focus on simplistic looks and appealing colors to create an elegant and timeless aesthetic.
- Eclectic Details
- Opportunity to incorporate custom patterns and street-art stencils into branding identities to add a unique and artistic touch.
Where This Applies
- Cafes and Patisseries
- Opportunity to enhance branding identities for cafes and patisseries by adopting French-inspired visual aesthetics.
- Graphic Design
- Opportunity for graphic design studios to offer services that specialize in creating branding identities with a simplistic and elegant French-inspired approach.
- Hospitality
- Opportunity for hotels, restaurants, and other hospitality businesses to incorporate elements of French-inspired branding to create a charming and sophisticated experience for their customers.
