Category
Business
Assisted Conversion
Trend cluster
Category
Shopping
Independence
High-tech retail locations offer single shoppers a streamlined experience.
5.1
Trend score
Trend
What is the Shopping Independence trend?
Shopping Independence: Consumers often opt to shop with companions, but as daily demands rise and many shop solo, brands are offering assistance through technological innovations. This shift towards catering to the individual shopper is drawing consumers who would otherwise shop online back into stores, and offers an experience that suits their schedule.
Trend themes
Themes within the Shopping Independence trend
Three behaviours holding the trend together01
Interactive Retail Displays
Brands are offering assistance through technological innovations, such as interactive digital touchscreen displays that integrate form and function, providing opportunities to draw in new customers and clients.
02
Virtual Shopping Assistants
Simulated shop assistants, including life-sized virtual women that are able to assist shoppers, are being created to provide a unique experience that ties in with the brand image.
03
Instantly Shoppable Ads
'Le Fast Shopping' uses shoppable billboards that make use of Bluetooth, QR codes, and JavaScript to allow scanning an item, learning additional product and brand information, and making a purchase instantaneously.
Industry implications
What the Shopping Independence trend means for industry
Where the trend changes the playbookFor
Retail Industry
Technological innovations provide opportunities for unique customer experiences that can differentiate brands from competitors and draw in consumers.
For
Fashion Industry
Body scanning booths, fashion consultation apps, and virtual shopping assistants are providing personalized recommendations for fashion items and changing the way consumers shop online and in-store.
For
Marketing and Advertising Industry
Shoppable ads are becoming more popular to create a more efficient and quick shopping experience for consumers, providing opportunities for advertisers and marketers to explore more creative forms of advertising.
Trend signals
Trend signals for Shopping Independence
Trend score 5.1 out of 10, from popularity 89%, activity 56%, freshness 8%.
Popularity89%
Activity56%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Shopping Independence trend
5 featured examples from Feb 20 to Jun 3, 2014CategoryTech
Shopping Consultation Apps
The Fitt App Provides a Second Opinion When Shopping
CategoryMarketing
Instantly Shoppable Ads
Le Fast Shopping Lets You Scan an Ad, Buy & Receive Within 48 Hours
Retailers can leverage technology to create innovative shopping experiences that are fast and convenient for their customers.
CategoryTech
Interactive Storefront Displays
+rehabstudio Integrates Shopping with Technology
Opportunity for retail stores to enhance customer engagement and personalize the shopping experience using interactive storefront displays.
CategoryMarketing
Simulated Shop Assistants
Clarins Promotes the Alien Eau Extraordinaire with a Virtual Assistant
Cosmetics brands can incorporate virtual shopping assistants to improve customer engagement and showcase their products.
CategoryBusiness
Retail Recommending Booths
Inspiration Corridor Offers Fashion Suggestions and Helps Locate Items
The personalized fashion suggestions and interactive walk-in closet create a disruptive innovation opportunity for fashion retailers to attract customers, improve customer experie…
