Category
Lifestyle
Assisted Choices
Trend cluster
Category
Unexpected
Sweet
As consumers grow to expect the obscure, flavor reversals take rise.
3.1
Trend score
Trend
What is the Unexpected Sweet trend?
Unexpected Sweet: The urban foodie has developed their palate to require constant stimulation; flavor reversals -- as seen with dips being changed from salty to sweet -- are augmenting different cuisines to be intermixed in a non-committal way. Sweetened dips are the first step toward a redefinition of what deems a flavor interesting.
Trend themes
Themes within the Unexpected Sweet trend
Three behaviours holding the trend together01
Flavor Reversals
As consumers grow to expect the obscure, flavor reversals take rise
02
Savory and Sweet Mix
Conventional savory foods being adapted into a sweet version and vice versa
03
Cultured Condiments
Cultured condiments from unheard of sources starting to enter the condiment market
Industry implications
What the Unexpected Sweet trend means for industry
Where the trend changes the playbookFor
Food and Beverage
As a highly innovative industry, the food and beverage market needs to constantly challenge convention and continue to drive forwards.
For
Agriculture
The need to find new and exciting flavors that can adapt the existing food industry means agricultural practices will need to adapt.
For
Consumer Goods
As these flavors become more recognized, subscription-style deliveries and international specialty suppliers will go a long way in continuing to innovate and diversify markets.
Trend signals
Trend signals for Unexpected Sweet
Trend score 3.1 out of 10, from popularity 51%, activity 33%, freshness 8%.
Popularity51%
Activity33%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Unexpected Sweet trend
6 featured examples from Sep 3, 2013 to Jun 18, 2014CategoryLifestyle
Salad Dressing Desserts
Yogurtland Created an Outlandish Ranch Dressing Frozen Yogurt
The frozen yogurt industry can explore and develop new and unique flavor offerings to attract adventurous consumers.
CategoryLifestyle
Poultry-Infused Breakfast Syrups
The Chicken 'n Waffles Syrup by Torani is Sweet and Savory
Beverage companies can explore creating more unique and interesting syrup flavors that can add a new twist to classic drinks or cocktails.
CategoryLifestyle
Cultured Relish Condiments
Saucy by Nature's Polish Condiment Gives Snacks the Right Kick
The trend for globally inspired flavors opens up new opportunities for companies in the food and beverage industry to create innovative, culturally diverse condiment options.
CategoryLifestyle
Alcoholic Chocolate Spreads
Omid Spreadable Beer Lets You Have Booze for Breakfast
The food and beverage industry can explore more alcoholic-infused products beyond chocolates for its customer base to expand.
CategoryLifestyle
Sweettooth Nacho Dips
The 7-Layer Dessert Dip Transforms the Superbowl Food Staple
Disruptive innovation opportunity: Explore new dessert product lines, innovative flavor combinations, and alternative ingredients for the food and beverage industry.
CategoryLifestyle
Subtly Sweet Salsas
NAKED Infusions' Organic Oaxaca White Chocolate Salsa is Unusual
Innovations in unconventional flavors can disrupt the traditional food and beverage industry.
