Category
Lifestyle
Assisted Choices
Trend cluster
Category
Complicating
Condiments
Multi-dimensional toppings are favored for a greater flavor payoff.
1.7
Trend score
Trend
What is the Complicating Condiments trend?
Complicating Condiments: Consumers are turning to more complex and niche flavorings in lieu of one-dimensional, traditional sauces. Speaking to a consumer desire for above average results without added effort, these products offer both a unique culinary experience and a more straightforward way to elevate food.
Trend themes
Themes within the Complicating Condiments trend
Three behaviours holding the trend together01
Multi-dimensional Condiments
Consumers are turning to more complex and niche flavorings in lieu of one-dimensional, traditional sauces.
02
Booze-Infused Condiments
Wine and spirits are being used to create unique flavor-infused hot sauces.
03
Cultured Relish Condiments
New condiment flavors are being inspired by global cultures, adding a new twist on classic flavors.
Industry implications
What the Complicating Condiments trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Food and beverage industry professionals can devise new flavor profiles and unique condiments to meet changing consumer tastes.
For
Craft Beer and Wine
Craft breweries and wineries can collaborate with condiment makers to create new products, such as wine-infused hot sauces and relishes.
For
Hospitality and Restaurants
Restaurants and hospitality industry can offer exciting new flavor experiences to stand out from competitors and attract new customers.
Trend signals
Trend signals for Complicating Condiments
Trend score 1.7 out of 10, from popularity 28%, activity 16%, freshness 8%.
Popularity28%
Activity16%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Complicating Condiments trend
5 featured examples from Feb 21 to Jun 23, 2014CategoryLifestyle
Cultured Relish Condiments
Saucy by Nature's Polish Condiment Gives Snacks the Right Kick
The trend for globally inspired flavors opens up new opportunities for companies in the food and beverage industry to create innovative, culturally diverse condiment options.
CategoryLifestyle
Hot Hawaiian Sauces
The Adoboloco Jalapeno Sauce Says Aloha to Some Spicy Flavor
The Adoboloco Jalapeno Sauce's infusion of Hawaiian flavors creates opportunities for companies within the condiment industry to develop unique products that cater to consumers' g…
CategoryLifestyle
Picante Liqueur Finishers
Bittermens Hellfire Habanero Shrub is Specially Designed for Mixologists
The Bittermens Hellfire Habanero Shrub presents disruptive innovation opportunities in the beverage industry, particularly for companies looking to create unique and exciting cock…
CategoryLifestyle
Booze-Infused Hot Sauces
Jojo’s Sriracha & Ravenswood Wine Teamed Up to Create a Condiment
Disruptive innovation opportunity: Continuously innovate and explore new flavor combinations in the food and beverage industry to cater to changing consumer tastes.
CategoryLifestyle
Tangy Experimental Condiments
Beaverton Foods Has Experimented with New Mustard Flavors
Disruptive innovation opportunity: Collaborating with condiment companies to experiment and produce unique flavors that resonate with adventurous consumers.
