As Clarins gears up to promote its latest opulent fragrance Alien Eau Extraordinaire, the cosmetics brand offered customers the chance to interact with simulated shopping assistants.
Clarins teamed up with a company called Tensator to create these life-sized virtual women that were available to assist shoppers in three different department store locations in the UK. The virtual shopping assistants looked like real-life women adorned in elegant white gowns with an illuminating appearance. Each simulator stood at a striking 6-feet tall. The simulators' modern day goddess good looks were custom-designed to entice customers to interact with them. The simulators cleverly tie in with the Alien Eau Extraordinaire's majestic, unfamiliar and exotic brand image. Customers were extremely intrigued by the virtual simulations.
Why This Trend Is Growing
- Virtual Shopping Assistants
- The rise of virtual shopping assistants offers opportunities for brands to enhance customer interactions and provide personalized assistance.
- Interactive Technology in Retail
- The use of interactive technologies like virtual assistants in retail can create engaging and immersive shopping experiences.
- Custom-designed Simulators
- Custom-designed simulators for promotional purposes can captivate customers and generate intrigue about the brand.
Industries Being Reshaped
- Cosmetics
- Cosmetics brands can incorporate virtual shopping assistants to improve customer engagement and showcase their products.
- Retail
- The use of interactive technology like virtual assistants can revolutionize the retail industry by offering unique and memorable experiences for customers.
- Event Marketing
- Using custom-designed simulators as part of event marketing strategies can attract attention and generate buzz around a brand or product.
