Category
Lifestyle
Assisted Choices
Trend cluster
Category
Commuter
Fandom
Public transportation becomes a point of pride for urban consumers.
2.5
Trend score
Trend
What is the Commuter Fandom trend?
Commuter Fandom: As the shift of consumers living in urban communities increases, more people are reliant on public modes of transportation and are unable to own personal vehicles. Consumers are adapting to this shift by using public transportation as a means of self expression to convey patriotism to their city and a support for eco-friendly alternatives.
Trend themes
Themes within the Commuter Fandom trend
Three behaviours holding the trend together01
Urban Living and Public Transit
As cities become more populated, urbanites are increasingly reliant on public transportation as a means of self-expression and eco-friendliness.
02
Innovative Navigation Devices
Creative designers are finding new ways to incorporate transit maps into consumer products, from navigation tape to neckties.
03
Subway Gaming and Art
The subway system is inspiring new forms of engagement, such as video games and art projects that honor famous women in the subway's geographic location.
Industry implications
What the Commuter Fandom trend means for industry
Where the trend changes the playbookFor
Fashion and Accessories
Custom designs featuring transit maps and fashion-forward station names offer exciting new marketing opportunities for fashion and accessory brands.
For
Graphic Design and Branding
Transit map redesigns can capture the soul of a city and offer new opportunities for branding and graphic design professionals to showcase their skills.
For
Travel and Tourism
Incorporating transit maps into travel and tourism marketing materials can offer an engaging and useful tool for visitors to explore a new city.
Trend signals
Trend signals for Commuter Fandom
Trend score 2.5 out of 10, from popularity 41%, activity 26%, freshness 8%.
Popularity41%
Activity26%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Commuter Fandom trend
6 featured examples from Aug 17, 2013 to Aug 13, 2014CategoryWorld
Feminized French Metro Maps
Métroféminin is a Redesigned Paris Metro Map That Honors Iconic Women
The redesign of metro maps to honor iconic women provides an opportunity for transportation companies to rebrand and differentiate themselves by incorporating inclusive and divers…
CategoryWorld
Navigation Aiding Neckties
The Bluebelland Map Tie Hides a Silken Subway Map on its Underside
Opportunity to create innovative and useful fashion accessories by incorporating practical features
CategoryTech
Subway Development Games
The Mini Metro Game by Dino Polo Club Simulates Keeping a City Running
Opportunity for disruptive innovation in the gaming industry by creating immersive and realistic simulation games.
CategoryMarketing
Toronto Commuter Couture
Jimmy Choo's TTC Clutch Will Be Available at Their Yorkdale Location
Luxury fashion brands can explore the trend of creating custom accessories and incorporating local elements for a more personalized and unique customer experience.
CategoryWorld
Mapped Public Transit Tape
This New York Subway System Tape Will Help You Find Your Way
The transit industry could market more navigational aids to riders who need help finding their way in complex transportation systems.
CategoryArt & Design
Soulful Subway Maps
City Railway System by Zero Per Zero Captures the Heart of the Metropolis
The graphic design industry can capitalize on the demand for creative and visually appealing subway map designs for cities around the world.
