Navigation Aiding Neckties

The Bluebelland Map Tie Hides a Silken Subway Map on its Underside

If you've just moved to a new city to start a new fancy job, the Bluebelland Map Tie would be invaluable for for two particular reasons. Firstly, you'll need a fancy neck-worn accessory to spruce up your crisp business suit; secondly, you'll require some instruction to orient you within an unfamiliar and intimidating metropolis.

Rakuten designed these neckties with striped and polka-dot patterns, available in several color options. Unusually, great attention was paid to the hidden back side of the professional accessory where subway maps are printed right onto the quality silk material. The Bluebelland Map Tie features the underground system networks for Tokyo, Kyoto and Osaka. To reference them without looking like a tourist, simply curl over your tie and take a quick peek inside.

Functional Fashion
Designing fashion accessories with practical and functional features
Smart City Navigation
Integrating city maps and navigation systems into everyday fashion items, such as neckties
Hidden Technology
Incorporating hidden and discreet technology into clothing and accessories

Sectors Adopting This

Fashion
Opportunity to create innovative and useful fashion accessories by incorporating practical features
Technology
Opportunity to develop and implement discreet technology, such as maps and navigation systems, into clothing and accessories
Travel and Tourism
Opportunity to create travel-friendly fashion items that help tourists navigate unfamiliar cities
SCORE
4.0 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 33%
Activity 78%
Freshness 8%