Category
Lifestyle
Assisted Choices
Trend cluster
Category
Subtly
Sweet
Dressings take a lighter approach as health is prioritized in everyday cuisine.
1.6
Trend score
Trend
What is the Subtly Sweet trend?
Subtly Sweet: Seeking to satisfy taste buds in a more nutritional manner, consumers are replacing traditionally rich, high-sodium dressings and sauces with lighter, sweeter fruit-based alternatives. This allows consumers to maintain a sense of indulgence without sacrificing one’s overall health.
Trend themes
Themes within the Subtly Sweet trend
Three behaviours holding the trend together01
Lighter Dressings/Sauces
Consumers are replacing heavy, high-sodium dressings/sauces with lighter, sweeter fruit-based alternatives.
02
Fruit-based Pizzas
Consumers are favouring pizzas topped with summer berries and cheeses instead of high-calorie sauces and meaty add-ons.
03
Fruit-infused Dips
Consumers are exploring and experimenting with fruit-based dipping sauces mixing unusual flavours like fruit and spice to create new tastes.
Industry implications
What the Subtly Sweet trend means for industry
Where the trend changes the playbookFor
Food & Beverage
Develop and market products made from fruit based ingredients to serve the trend towards lighter, sweeter food alternatives.
For
Health & Wellness
Create or market products that meet the increasing demand for healthy food alternatives.
For
Consumer Packaged Goods
Develop and promote attractive food packaging for fruit-infused and fruit-based products targeting the health-conscious consumer market.
Trend signals
Trend signals for Subtly Sweet
Trend score 1.6 out of 10, from popularity 15%, activity 26%, freshness 8%.
Popularity15%
Activity26%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Subtly Sweet trend
4 featured examples from Jul 3, 2013 to Sep 15, 2014CategoryLifestyle
Fruit-Infused Pizza Crisps
This 'Half Baked Harvest' Grilled Dish is Cheesy and Sweet
The food and beverage industry can capitalize on the trend of creating healthier alternatives to traditional dishes by incorporating fruits into savory recipes.
CategoryLifestyle
Fruity Granola Pizzas
This Delicious Dessert Pizza is Made with Oatmeal and Berries
Food industry can explore new dessert pizza recipes and cater to a wider audience.
CategoryLifestyle
Festive Fruity Salads
These Dressing and Salad July 4th Recipes Look Good and are Good For You
Opportunity for food companies to develop and market pre-packaged festive salad options for special occasions and holidays.
CategoryLifestyle
Piquant Cherry Dips
The Chiptole Cherry Dipping Sauce Mixes Sweet and Savory Flavors
Food manufacturers can capitalize on the trend of unique flavor combinations by developing and offering unconventional sauce flavors.
