Category
Lifestyle
Serial Snacking
1.4
Trend score
Trend
What is the Dairy Prestige trend?
Dairy Prestige: Cheese, a luxurious indulgence, is being illuminated as a food on the front lines of the foodie movement. Exotic, artisan cheeses with unique flavors, backstories and presentations are piquing interest. Cheeses, like wine, have come to symbolize prestige and are therefore becoming more coveted by the mainstream consumer. There are even now certifications that cheese lovers to take to become a certified "cheese sommelier."
Trend themes
Themes within the Dairy Prestige trend
Three behaviours holding the trend together01
Artisanal Cheese
The trend of unique, artisanal cheese is piquing interest among foodies and symbolizing prestige.
02
Cheese Sommelier
The rise in certifications for cheese sommeliers offers a disruptive opportunity for cheese enthusiasts and industry professionals.
03
Creative Cheese Pairings
Creative cheese pairings with unexpected foods are expanding the horizons of cheese connoisseurs.
Industry implications
What the Dairy Prestige trend means for industry
Where the trend changes the playbookFor
Food Industry
The food industry can capitalize on the trend in unique, artisanal cheese to offer more premium cheese options.
For
Hospitality Industry
The hospitality industry can leverage the rise in certifications for cheese sommeliers to create elevated cheese experiences for guests.
For
Retail Industry
The retail industry can tap into the trend of creative cheese pairings by offering a wider range of complementary products, such as crackers and spreads.
Trend signals
Trend signals for Dairy Prestige
Trend score 1.4 out of 10, from popularity 16%, activity 18%, freshness 8%.
Popularity16%
Activity18%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Dairy Prestige trend
5 featured examples from May 1, 2013 to Jun 3, 2014CategoryLifestyle
Celestial Cheese Branding
Lactica Dairy Packaging Assumes a Milky-Way-Inspired Identity
Food packaging companies can explore space-inspired designs and incorporate infographics as a way to attract consumers and differentiate their products from competitors.
CategoryLifestyle
Cheese Type Identifiers
These Reusable Ceramic Cheese Markers Help Guests Choose Cheeses
As a staple of social gatherings, food and beverage companies can capitalize on the growing demand for unique and creative serving tools and party accessories to enhance the overa…
CategoryLifestyle
Artisanal Dairy Portraits
Foodie Mike Geno Paints Different Delicious Types of Cheese
The art industry can embrace the trend by encouraging artists to explore different food items, like cheese, as subjects for their paintings and artwork.
CategoryLifestyle
Cheese Ball Truffles
Becky McKay Created a Truffle Recipe that Infuses Cheetos
The food and beverage industry can leverage the trend of Cheetos infusions and unconventional flavor pairings to develop unique product offerings that cater to adventurous taste e…
CategoryLifestyle
Cheese-Coated Vegetarian Snacks
Cheesy Broccoli Appetizers Will Make Your Kids Love Vegetables
As consumers continue to prioritize health and wellness, food manufacturers can innovate with tasty, nutrient-rich options like cheese-coated vegetarian snacks to appeal to a broa…
