There are tons of perks to online shopping, but if there's one drawback, it's that you can never be sure of clothing size online. Sizes tend to differ from country to country, as well as sometimes even within brands and most of the time, if you can't go and try it on in-store before you buy online, you might as well be taking a stab in the dark.
With an account on Virtusize, this handy app will pop up on any webstore that's connected to its service, which currently covers retailers like Shopbop, Zalora and Nelly. Using a piece of clothing that you already own as reference, the app makes size comparisons and visually shows the difference so that you know if a shirt's waist area will be a little snugger or have a looser cuff than the blue shirt that's already sitting in your closet.
Why This Trend Is Growing
- Virtual Fitting Rooms
- Virtusize is paving the way for virtual fitting rooms, allowing consumers to test out clothing items virtually.
- Personalized Recommendations
- As Virtusize captures more sizing data, retailers can offer personalized recommendations to shoppers based on their existing wardrobe.
- Augmented Reality Shopping
- The integration of augmented reality technology with Virtusize could create an immersive shopping experience, allowing consumers to see how garments look and fit before making a purchase.
Industries Being Reshaped
- E-commerce
- Virtusize is currently used by online retailers such as Shopbop, Zalora and Nelly, indicating strong potential for disruption in the e-commerce industry.
- Fashion
- Virtusize addresses a major concern for clothing shoppers worldwide, presenting disruptive innovation opportunities for fashion retailers of all sizes.
- Technology
- Virtusize's size comparison technology is just the beginning of what could be a major disruption in the fashion and retail technology industries.
