Category
Lifestyle
Assisted Choices
Trend cluster
Category
Sweetened
Protein
The health wave results in protein for all meals.
2.8
Trend score
Trend
What is the Sweetened Protein trend?
Sweetened Protein: As weight-consciousness grows to include fitness and strength training, protein takes center stage. Typically limited to heavy meats and cheeses, protein-rich foods that are lighter are welcomed into the health sphere to satiate all tastes. This shows a more detailed approach to dieting that takes more than caloric intake into consideration.
Trend themes
Themes within the Sweetened Protein trend
Three behaviours holding the trend together01
Protein Trend
As consumers focus on fitness and wellness, protein has become a prevalent ingredient in all meals, introducing more unconventional and lighter options.
02
Unconventional Desserts Trend
Consumers are seeking unique and adventurous desserts, leading to the creation of unconventional desserts such as unconventional meat desserts and decadent dessert yogurts.
03
Sustainability Trend
More businesses are adopting the practice of sustainability and reducing waste, leading to the creation of products such as fruit jerky made from food surplus.
Industry implications
What the Sweetened Protein trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
Businesses in the food and beverage industry can innovate their products by introducing unconventional ingredients such as protein and exploring unique and adventurous flavors.
For
Packaging Industry
The packaging industry can capitalize on the sustainability trend by designing minimalist and eco-friendly packaging to appeal to consumers who prioritize environmental consciousness.
For
Fitness Industry
The fitness industry can align with the protein trend by offering classes that educate participants on the importance and benefits of protein, in addition to developing healthier protein-rich snacks for gym-goers.
Trend signals
Trend signals for Sweetened Protein
Trend score 2.8 out of 10, from popularity 51%, activity 26%, freshness 8%.
Popularity51%
Activity26%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Sweetened Protein trend
5 featured examples from Feb 6, 2013 to Jun 23, 2014CategorySocial Good
Fruit Jerky Products
Snact Uses Surplus Food to Create Healthy Snacks Kids Will Love
Social enterprises like Snact exemplify the potential for businesses to address social and environmental issues while providing unique food products.
CategoryLifestyle
Decadent Dessert Yogurts
Oykos Heavenly is a Luxurious Greek Yogurt Dessert from Danone
The food and beverage industry can tap into the trend of decadent dessert yogurts by developing innovative yogurt flavors and marketing strategies.
CategoryLifestyle
Candied Scorpions
These Spooky Scorpion Lollipops are an Unconventional Treat
Companies in the food and beverage industry can capitalize on the growing interest in alternative protein sources and unique dining experiences.
CategoryLifestyle
Unconventional Meat Desserts
Thanksgiving Dinner Ice Cream Makes Meal Flavors into Yummy Scoops
The food industry can capitalize on this trend by creating new and unique flavor combinations for ice cream, baked goods, and other desserts.
CategoryLifestyle
Bacon-Wrapped Love Confections
These Conversation Hearts Get a Meaty Makeover with Bacon
The food and beverage industry can capitalize on the trend of creating bacon-infused confections for special occasions like Valentine's Day.
