The traveling shopper is targeted by global retailers with custom experiences
Implications - Offering tourist shoppers something they wouldn't find at home, international retailers are putting an emphasis on custom goods that also double as unique experiences. This shift not only satiates visiting consumers, but locals as well, who appreciate the novelty of personalized goods over styles available worldwide.
Trend Themes
1. Customization Experience - International retailers put emphasis on custom goods that double as unique experiences, which allows consumers to create their own personalized goods.
2. Multi-sensory Journey Experience - Brands create interactive and immersive experiences using multi-sensory rooms that engage customers through sound and touch to acquire consumer insights and boost customer engagement.
3. Personalization Trend - Businesses offer personalized and bespoke services and products to customers to create a unique customer experience for their brand which creates a loyal repeat customer base.
Industry Implications
1. Retail Industry - Retail industry needs to focus on unique customer experience and personalized products and services to create visibility and generate sales while building brand loyalty.
2. Fashion Industry - With the rise of customization and personalization, the fashion industry needs to focus on creating unique items and customized services to cater to the needs of their consumers.
3. Marketing Industry - Brands will need to create engagement and awareness by leveraging technological capabilities to deliver personalized and customized products and services to their target audiences.
