Starting on February 25th and lasting until March 9th, Divine Chocolate will be hosting Fairtrade Fortnight, with its first ever pop-up shops located in Seven Dials in Covent Garden in London, United Kingdom.
The theme for the two weeks is dubbed "Go further," which suggests a holistic consumer attitude in terms of buying fair trade items. The event acts as an unveiling of new products -- Chocolate with Chilli and Orange and Milk Chocolate with Toffee and Salt -- and the Easter offering but perhaps more importantly to the social mission, Fairtrade Fortnight will host two farmers from the Kuapa Kokoo cooperative.
More than just buying, however, there's a Keep Cycling Day event launched in partnership with n0tice.com and a photo installation of the cooperative that Divine work siwth.
Contact Information
Divine Chocolate website
Divine on Facebook
Divine on Twitter
Divine on Wordpress
Why This Trend Is Growing
- Fairtrade Fortnight
- Opportunity for businesses to create pop-up shops and promote fair trade products and the ethical consumer attitude.
- New Product Unveiling
- Opportunity to generate excitement and engage consumers through the launch of new products, such as Chocolate with Chilli and Orange and Milk Chocolate with Toffee and Salt.
- Collaborations with Farmers
- Opportunity for businesses to partner with farmers and cooperatives to showcase their products and share their social mission.
Industries Being Reshaped
- Food and Beverage
- Food and beverage companies can utilize fair trade certification and ethical sourcing to create new marketing opportunities and appeal to conscious consumers.
- Retail
- Retailers can set up pop-up shops and events to showcase fair trade products and tap into the growing demand for ethical consumerism.
- Photography and Visual Arts
- Photographers and artists can create photo installations to tell the stories of farmers and cooperatives, raising awareness about fair trade and sustainability.
