The Boomerang Commerce system is helping smaller retailers get a leg up. While large vendors such as Amazon have the analytical tools in place allowing for the constant update of prices based on assessed data, other businesses do not have the means to make similarly swift adjustments.
Boomerang Commerce is getting around this power dynamic by providing a pricing service engine that takes into account over 100 elements. Amongst those elements are the prices of one's competitors, enabling users to contend with their rivals.
This program is in great demand given the rapid-fire updates in the price listings of both eBay and Amazon. Currently, those websites change their fees on an hourly basis while standard merchants make modifications every three months.