Bartering Health

Exercise incentives shift toward more self-serving consumer rewards

Implications - Satiating a desire for material gain, exercise activities are utilizing rewards to offer individuals more than just physical well-being. Exchanging subway fares and treats for squats and push-ups, these unique bartering techniques speak to a shift in consumer desires toward more tangible, self-serving benefits.
SCORE 3.4
Popularity
Activity
Freshness
Megatrends
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130,150 Total Clicks
Nov 13 - Jul 14
Mild
MarketingLifestyleHealth
Featured Examples
Treat-Dispensing Treadmills - This Nice Treadmill Rewards Runners for a Good Work Out
SCORE 4.2
Average 3,828 Clicks Pub: Nov 14, 13
Treat-Dispensing Treadmills
This Nice Treadmill Rewards Runners for a Good Work Out
The Adidas ‘Vending Machine Treadmill’ is a nice treadmill that provides a snack based on the energy exerted by the runner. These vending machine treadmills were set up in Dubai malls... [More]
Fitness Gear Vending Machines - Westin Hotels & Resorts’ Machine Trades Tweets for Running Gear
SCORE 3
Mild 735 Clicks Pub: Jun 30, 14
Fitness Gear Vending Machines
Westin Hotels & Resorts’ Machine Trades Tweets for Running Gear
Westin Hotels & Resorts set up a unique vending machine to encourage health, wellness and running a 5K marathon in New York on June 4th. The vending machine was loaded with gear like t-shirts,... [More]
Workout-Encouraging Subway Stations - This Exercise Machine Trades Squats for Subway Fares
SCORE 3.2
Mild 940 Clicks Pub: Nov 14, 13
Workout-Encouraging Subway Stations
This Exercise Machine Trades Squats for Subway Fares
It can be a hassle to forget your metro card or subway fare, but with this exercise machine helps people to get onto the subway with ease, in exchange for a little sweat. To get people excited... [More]
Workout-Encouraging Taxis - Coca-Cola Chile Set Up Incentive to Exercise Inside Taxis
SCORE 2.7
Mild 831 Clicks Pub: Nov 6, 13
Workout-Encouraging Taxis
Coca-Cola Chile Set Up Incentive to Exercise Inside Taxis
For those who are not in the habit of routinely working out, finding the incentive to exercise can be tough — unless it presents itself to you. As part of its ‘Movement is Happiness’... [More]
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