Category
Lifestyle
Assisted Choices
Trend cluster
Category
Bartering
Health
Exercise incentives shift toward more self-serving consumer rewards.
3.0
Trend score
Trend
What is the Bartering Health trend?
Bartering Health: Satiating a desire for material gain, exercise activities are utilizing rewards to offer individuals more than just physical well-being. Exchanging subway fares and treats for squats and push-ups, these unique bartering techniques speak to a shift in consumer desires toward more tangible, self-serving benefits.
Trend themes
Themes within the Bartering Health trend
Three behaviours holding the trend together01
Reward-based exercise initiatives
Business professionals can develop exercise programs that incorporate reward systems to motivate consumers and promote physical wellness.
02
Incentives for tangible benefits
Business professionals can shift toward offering consumers self-serving rewards rather than less tangible benefits in order to appeal to their desire for material gain.
03
Integration of technology and fitness
Business professionals can explore the opportunities for combining technology and fitness to create innovative products and services in an increasingly digital world.
Industry implications
What the Bartering Health trend means for industry
Where the trend changes the playbookFor
Fitness and wellness
Business professionals in the fitness and wellness industry can incorporate reward-based exercise initiatives to motivate consumers and differentiate their products and services.
For
Technology
Business professionals in the technology industry can explore the integration of technology and fitness to create innovative products and services in an increasingly digital world.
For
Hospitality and tourism
Business professionals in the hospitality and tourism industry can differentiate their offerings by developing unique exercise programs and reward systems that appeal to health-conscious travelers.
Trend signals
Trend signals for Bartering Health
Trend score 3.0 out of 10, from popularity 58%, activity 25%, freshness 8%.
Popularity58%
Activity25%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Bartering Health trend
4 featured examples from Nov 7, 2013 to Jun 30, 2014CategoryMarketing
Treat-Dispensing Treadmills
This Nice Treadmill Rewards Runners for a Good Work Out
Disruptive innovation opportunity: Combine traditional fitness equipment with innovative technology to create interactive and incentivized workout experiences.
CategoryMarketing
Fitness Gear Vending Machines
Westin Hotels & Resorts’ Machine Trades Tweets for Running Gear
Hotels and resorts can integrate vending machines to offer convenient access to fitness gear for health-conscious travelers.
CategoryMarketing
Workout-Encouraging Subway Stations
This Exercise Machine Trades Squats for Subway Fares
Manufacturers of fitness equipment can partner with transit authorities to provide interactive equipment and promote healthy living to commuters.
CategoryAutos
Workout-Encouraging Taxis
Coca-Cola Chile Set Up Incentive to Exercise Inside Taxis
The fitness and wellness industry can explore partnerships with transportation services to provide interactive fitness experiences for their customers, increasing brand visibility…
