There is perhaps no geekier way to get ripped than by using Zombie Bells. These geeky kettlebells were created by Onnit, a fitness company based in Austin, Texas. The company's latest piece of equipment is inspired directly by one of the biggest pop-culture phenomenons of the past few years, zombies. The Zombie Bells are essentially kettlebells with a frightening zombie face in place of the non-frightening cannonball weight.
The Zombie Bells have been intricately crafted and actually look quite scary when viewed up close. There are four different weights to choose from, with each weight offering a new face. The Zombie Bells are sold individually and in a complete set of four. You can check out the promotional video, here, to see the world's most frightening workout tool ever created in action.
Why This Trend Is Growing
- Geek-inspired Fitness Equipment
- Opportunities exist for fitness companies to create innovative exercise equipment inspired by popular geek culture.
- Novelty Exercise Accessories
- There is a market for unique and unconventional exercise accessories that add an element of fun and humor to workouts.
- Pop-culture Fitness Merchandise
- Fitness companies can capitalize on popular pop-culture phenomenons by creating themed merchandise that appeals to fans.
Industries Being Reshaped
- Fitness Equipment Manufacturing
- Manufacturers in the fitness equipment industry can explore partnerships or licensing agreements with geek culture franchises to create unique and appealing exercise products.
- Sports and Fitness Retail
- Retailers in the sports and fitness industry can tap into the demand for novelty exercise accessories by stocking and promoting unique merchandise like Zombie Bells.
- Entertainment Merchandise
- Companies in the entertainment merchandise industry can expand their offerings by venturing into fitness-related products inspired by popular culture.
