Category
Lifestyle
Assisted Choices
Trend cluster
Category
Philanthropic
Play
Youthful activities that promote social good encourage kids to give back.
3.3
Trend score
Trend
What is the Philanthropic Play trend?
Philanthropic Play: Parents are turning to socially conscious activities for kids to encourage good will. Teaching lessons about sharing and climate change, these activities showcase methods of social good in a more fun, engaging manner, utilizing playtime to promote social awareness among youths.
Trend themes
Themes within the Philanthropic Play trend
Three behaviours holding the trend together01
Youth Environmentalism
Teaching children about environmental issues from an early age through fun and interactive means, such as building a solar-powered classroom, can inspire them to take action against climate change.
02
Upcycling
Artful initiatives that promote upcycling like the 'Repair Kid' project encourage children to creatively recycle old materials to create new and imaginative products.
03
Physical Play
Community events like 'Let's Roll' that combine fun, exercise, engagement, and youth can encourage disadvantaged children to participate in sport, increase participation of girls in sport, combat obesity, and reduce the numbers who fall in the NEET category.
Industry implications
What the Philanthropic Play trend means for industry
Where the trend changes the playbookFor
Education
Youth environmentalism initiatives and animal-saving sewing kits provide education on environmental and social issues to children.
For
Arts and Crafts
Upcycling initiatives like the Repair Kid project and animal-saving sewing kits promote creativity, self-expression, and imagination in children through the creation of unique and personalized products.
For
Sports and Recreation
Community rollerskating events, bike sharing for kids, and physical play initiatives like Let's Roll promote sports and physical activity for disadvantaged children, combat obesity, and encourage children to engage in family-friendly activities.
Trend signals
Trend signals for Philanthropic Play
Trend score 3.3 out of 10, from popularity 52%, activity 37%, freshness 8%.
Popularity52%
Activity37%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Philanthropic Play trend
5 featured examples from Jun 30, 2013 to Jun 30, 2014CategoryEco
Bike Sharing for Kids
The P’tit Velib Program in Paris is an Extension of Its Velib Network
Bike-sharing companies can expand their offerings by providing bikes for children, creating a new revenue stream.
CategoryLife-Stages
Animal-Saving Sewing Kits
Mirim Seo’s Saving Endangered Wildlife Sewing Kit is Educational
The educational toy industry can explore the development and production of sewing kits that combine entertainment, education, and awareness-raising components.
CategorySocial Good
Community Rollerskating Events
'Let's Roll' Offers Disadvantage Kids the Chance to Move and PLay
Disruptive innovation opportunity: Leveraging the power of social entrepreneurship to create positive impact in disadvantaged communities through rollerskating events and programs.
CategoryEco
Artful Upcycling Initiatives
The Repair Kid Recycling Project Encourages Kids to Turn Old into New
Incorporating upcycling education into school curriculums can provide new learning experiences for students and foster creativity and problem-solving skills.
CategoryEco
Climate Change-Fighting Classrooms
This Fourth Grade Class Built a Solar-Powered Classroom
Opportunities for schools and educators to incorporate renewable energy education and sustainable practices into curriculum and facilities.
