Photographer Gregoire Alexandre captures these tranquil images as part of the 'Elements of Well Being' campaign for Westin Hotels. With clean lines and images, the advertisements promote a peaceful and relaxing atmosphere for guests staying in the hotel.
One of the ads features a bed of balloons with a woman lying on it completely content. The only colors in the 'Elements of Well Being' prints are white and gray with nothing but the balloons featured. The woman in the ad is also wearing a completely white outfit. The effect is a completely relaxing atmosphere.
The premise of the 'Elements of Well Being' ads is not to promote the hotel chain through featuring the hotel properties, but rather through capturing the feeling of staying at the Westin.