While sleep training is often associated with babies and children, millions of adults struggling with poor-quality sleep can also benefit by changing their behaviors and improving sleep hygiene—which is why Westin Hotels & Resorts and goop launched Sleep Training for Grown-Ups.
This three-part video series from the global hospitality leader and Gwyneth Paltrow's modern lifestyle brand helps travelers enhance their sleep experience on the road and take helpful tips home. Sleep Training for Grown-Ups features Gwyneth Paltrow alongside sleep physician and research scientist Dr. Cheri D. Mah, MD, MS. In part one, the pair talks about how to manage a racing mind. The second episode delves into how and when food is eaten impacts sleep, and the final instalment talks about the importance of exercise.
What's Driving This Trend
- Adult Sleep Education
- Increased focus on adult sleep education highlights opportunities for developing customized sleep enhancement programs that address specific lifestyle and dietary needs.
- Wellness Tourism Packages
- The expansion of wellness tourism to include sleep-focused packages demonstrates potential for partnerships between hospitality providers and wellness brands to create holistic travel experiences.
- Behavioral Sleep Solutions
- Behavioral sleep solutions are gaining traction as travelers increasingly seek personalized strategies for managing sleep disorders without pharmaceuticals.
Who This Affects Most
- Hospitality
- The hospitality industry is integrating wellness initiatives into offerings, creating new value propositions for health-conscious travelers seeking restorative experiences.
- Health and Wellness
- Health and wellness companies are recognizing the demand for sleep-enhancing products and services as consumers prioritize mental and physical rejuvenation.
- Digital Media
- Digital media platforms are becoming influential in educating consumers about sleep hygiene, opening avenues for content partnerships with lifestyle and health experts.
