Trend cluster
Category

Excess
Comfort

Ease and accessibility are taken a step further by furnishings that minimize effort.

Bed-Desk HybridsTable Top TabletsWraparound Sofa ShelvesBendable Wooden Couch TablesContemporary Hybrid Couches

Trend

What is the Excess Comfort trend?

Excess Comfort: Reflecting a generation fixated on comfort, products that minimize physicality helps make everyday routine more satisfying. Making experiences like eating in front of the TV more convenient, attachable tables and wraparound shelves add ease to the user experience, blending comforts of home with a developing desire to make even the most minuscule activity more adaptable to personal needs.

Trend themes

Themes within the Excess Comfort trend

Three behaviours holding the trend together
01

Home Comfort

Minimizing physicality helps make everyday routines more satisfying as people seek to feel more comfortable and relaxed in their homes.

02

Multipurpose Furniture

Furniture that can serve multiple functions and is adaptable to personal needs is becoming more popular in smaller spaces or for those who don't want to clutter their homes.

03

Ergonomic Design

Designs that take into account the human body's ability to pivot, reach for objects laterally and keep the elbow rested are becoming more popular, particularly for those working or studying from home.

Industry implications

What the Excess Comfort trend means for industry

Where the trend changes the playbook
For

Furniture

As people spend more time at home, the demand for comfortable and adaptable furniture continues to rise, providing opportunities for companies to disrupt traditional furniture design.

For

Interior Design

With a growing desire for cozy and comforting atmospheres in the home, interior designers have the potential to create unique and creative spaces that reflect these trends.

For

Home Technology

As homes become more multi-functional and people seek convenience, there is growing potential for companies in the home technology space to create innovative and practical solutions.

Trend signals

Trend signals for Excess Comfort

Trend score 4.1 out of 10, from popularity 47%, activity 67%, freshness 8%.

Popularity47%
Activity67%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Excess Comfort trend

6 featured examples from Jan 22, 2013 to Jun 30, 2014