Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Pervasive
Portable
As consumer schedules expand, compact versions of existing goods gain traction.
4.5
Trend score
Trend
What is the Pervasive Portable trend?
Pervasive Portable: Consumers today have schedules that demand flexibility when it comes to everyday tasks. To address this, consumers are on the lookout for convenience-focused products that travel well and can be stored quickly and easily. This shift is leading to the augmentation of even the least likely of products to keep up with constantly shifting consumer lifestyles.
Trend themes
Themes within the Pervasive Portable trend
Three behaviours holding the trend together01
Rise of Portable Products
The growing need for flexibility among consumers has enabled a rise in the popularity of portable products, allowing consumers to have and use their preferred products wherever and whenever they want.
02
Compartmentalized Designs
Compartmentalized designs have become more popular especially in furniture industry as space is becoming limited, encouraging manufacturers to produce furniture with interchangeable features that can be stored and utilized easily.
03
Innovation in Compact Designs
The rise in popularity of portable products has established a need for innovation in compact designs, allowing notable improvements in efficiency, cost, and convenience.
Industry implications
What the Pervasive Portable trend means for industry
Where the trend changes the playbookFor
Furniture
Manufacturers can adopt compartmentalized designs to meet the demand for portable and space-saving furniture without compromising quality.
For
Urban Transportation
With flexible and portable options for individual transportation such as foldable bicycles, customizable scooters and portable skateboards, there is an opportunity for the industry to create more efficient and affordable modes of transportation for urbanites.
For
Outdoor Recreation
The popularity of portable products has led to developments in lightweight, easily transportable recreational equipment that enables outdoor enthusiasts such as kayakers, campers and hikers to have easy and convenient access to their gear at any given time.
Trend signals
Trend signals for Pervasive Portable
Trend score 4.5 out of 10, from popularity 55%, activity 72%, freshness 8%.
Popularity55%
Activity72%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Pervasive Portable trend
6 featured examples from Jan 21 to Jun 16, 2014CategoryLife-Stages
Portable Stair Slides
The SlideRider Converts Any Staircase into a Playground Staple
The SlideRider offers disruptive innovation opportunities for the children's toy industry by combining a slide and portable storage in one product.
CategoryArt & Design
Portable Compact Homes
This Creative Home on Wheels is the Perfect Solution for Smaller Spaces
Real estate industry players can explore and invest in innovative solutions for the development of compact and affordable living spaces.
CategoryAutos
Custom Portable Saunas
The Surf Sauna is a Portable Sauna That Can Be Used Anywhere
The wellness industry can explore opportunities in developing and marketing portable saunas.
CategoryArt & Design
Sleek Barbecue Suitcases
The Kikkerland Portable BBQ Looks Like a Stylish Silver Bag
Companies in the outdoor cooking equipment industry have the opportunity to create innovative, functional, and stylish portable grilling options.
CategoryLifestyle
Foldable Rowboats
'Maarno' Created an Easily Portable Boat for Aquatic Enjoyment
Companies in the recreational equipment industry can benefit from incorporating foldable and portable boat designs into their product lines to cater to the growing demand for easi…
CategoryArt & Design
Portable Cubed Kitchens
The Kochinsel by Remo Zimmerli Allows People to Cook Anywhere in the Home
Disruptive innovation opportunity: Explore the creation of portable kitchen furniture and appliances that enhance space utilization and cater to the needs of small homes and apart…
