Trend cluster
Category

Simplified
Exotic

Cultural cuisine is made easier through user-friendly kitchenware devices.

Automatic Roti MakersSimplified Sushi RollersSpeedy Noodle MakersAssisting Sushi-Preperation Gadgets

Trend

What is the Simplified Exotic trend?

Simplified Exotic: Despite the popularity of cultural cuisine, the often long list of ingredients and strenuous recipe techniques can often deter time-strapped consumers. Seeking a more convenient approach to diversified consumption, individuals are turning to simplified, at-home devices to create exotic cuisine. This speaks to a desire to maintain sophisticated indulgences through more adaptable, user-friendly means.

Trend themes

Themes within the Simplified Exotic trend

Three behaviours holding the trend together
01

Simplified At-Home Devices

Consumers are turning to simplified, at-home devices to create exotic cuisine.

02

Automated Kitchen Appliances

The world's first fully automated roti maker provides the perfect roti bread in minutes.

03

Speed and Convenience

The compact Philips Noodle Maker produces 500g of noodles in just 15 minutes.

Industry implications

What the Simplified Exotic trend means for industry

Where the trend changes the playbook
For

Kitchen Appliance Industry

Automated kitchen appliances and at-home devices are disrupting the traditional kitchen appliance industry.

For

Food Industry

The trend towards simplified exotic cuisine through user-friendly devices is disrupting the food industry.

For

Technology Industry

Advancements in automated kitchen appliances are blurring the lines between the traditional food industry and the technology industry.

Trend signals

Trend signals for Simplified Exotic

Trend score 4.0 out of 10, from popularity 52%, activity 60%, freshness 8%.

Popularity52%
Activity60%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific