Category
Lifestyle
Assisted Choices
Trend cluster
Category
Daybreak
Nutrition
Healthy and light breakfasts battle indulgent bacon-filled predecessors.
3.3
Trend score
Trend
What is the Daybreak Nutrition trend?
Daybreak Nutrition: Diverging from the wave of ultra-indulgent breakfasts ushered in by YouTube foodtorials, lighter, more nutritious morning meals can be observed. Typically heralded as the most important meal of the day, breakfast is often treated as a calorie gray zone, even by the health conscious. As the health wave rages on, however, it seems healthy eating is becoming a lifestyle as opposed to a practice.
Trend themes
Themes within the Daybreak Nutrition trend
Three behaviours holding the trend together01
Healthy Breakfasts
The shift towards healthier breakfast options can provide an opportunity for businesses in the food industry to innovate with new recipes and ingredients.
02
Green Smoothies
Green smoothies are gaining popularity for their nutritional density, making them a great opportunity for businesses to offer unique blends with functional ingredients.
03
Detox Foods
The incorporation of detox foods like beets and spinach in breakfast meals can serve as an opportunity for food businesses to create innovative dishes with added nutritional and detox benefits.
Industry implications
What the Daybreak Nutrition trend means for industry
Where the trend changes the playbookFor
Food
The food industry can capitalize on the trend towards healthier breakfast options by offering innovative dishes with new ingredients and recipes.
For
Wellness
Wellness businesses can incorporate the trend towards healthier breakfast options by offering nutritional and functional breakfast packages.
For
Fitness
Fitness businesses can incorporate the trend towards healthy breakfast options with pre or post-workout breakfast packages including smoothies, bowls, and other healthy meal options.
Trend signals
Trend signals for Daybreak Nutrition
Trend score 3.3 out of 10, from popularity 51%, activity 40%, freshness 8%.
Popularity51%
Activity40%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Daybreak Nutrition trend
4 featured examples from Apr 29, 2014 to Nov 14, 2015CategoryLifestyle
Blood-Cleaning Smoothie Bowls
This Vanilla and Beet Blended Bowl Helps to Detox the Body
The food and beverage industry can capitalize on the trend of creating detox smoothie bowls using raw vegetables like beets.
CategoryLifestyle
Hearty Breakfast Lasagnas
The Smitten Kitchen Baked Eggs Recipe is a Morning Meal
Restaurants and food companies can capitalize on this trend to offer hearty breakfast options that appeal to both taste and health-conscious consumers.
CategoryLifestyle
Kale Quiche Recipes
Very Culinary's Healthy Breakfast Recipe is a Fresh Twist on a Morning Classic
An industry that can explore new variations of quiche recipes and innovative breakfast options.
CategoryLifestyle
Spicy Health Potions
This Green Smoothie Recipe Contains Tropical Fruits and Spicy Jalapeno Pepper
Food and beverage companies can innovate by incorporating more spicy ingredients into their product offerings, like spicy smoothies and other beverages.
