Healthy and light breakfasts battle indulgent bacon-filled predecessors
Implications - Diverging from the wave of ultra-indulgent breakfasts ushered in by YouTube foodtorials, lighter, more nutritious morning meals can be observed. Typically heralded as the most important meal of the day, breakfast is often treated as a calorie gray zone, even by the health conscious. As the health wave rages on, however, it seems healthy eating is becoming a lifestyle as opposed to a practice.
Trend Themes
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Healthy Breakfasts — The shift towards healthier breakfast options can provide an opportunity for businesses in the food industry to innovate with new recipes and ingredients.
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Green Smoothies — Green smoothies are gaining popularity for their nutritional density, making them a great opportunity for businesses to offer unique blends with functional ingredients.
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Detox Foods — The incorporation of detox foods like beets and spinach in breakfast meals can serve as an opportunity for food businesses to create innovative dishes with added nutritional and detox benefits.
Industry Implications
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Food — The food industry can capitalize on the trend towards healthier breakfast options by offering innovative dishes with new ingredients and recipes.
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Wellness — Wellness businesses can incorporate the trend towards healthier breakfast options by offering nutritional and functional breakfast packages.
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Fitness — Fitness businesses can incorporate the trend towards healthy breakfast options with pre or post-workout breakfast packages including smoothies, bowls, and other healthy meal options.
