Category
Lifestyle
Assisted Choices
Trend cluster
Category
Superfood
Snacking
Health foods evolve to replicate indulgent snacks.
3.7
Trend score
Trend
What is the Superfood Snacking trend?
Superfood Snacking: While the health movement continues to grow, a need to eliminate certain dietary components can often deter consumers comfortable with routine. Seeking nutritional living without having to sacrifice indulgences, consumers are turning to snacks that utilize superfoods, such as grains, seeds and various vegetables, as an alternative ingredient. These rich in vitamin snacks provide accessible sources of nutrition through treats that offer a sense of familiarity and indulgence.
Trend themes
Themes within the Superfood Snacking trend
Three behaviours holding the trend together01
Superfood Snacking
Consumers are turning to snacks that utilize superfoods, such as grains, seeds and various vegetables, as an alternative ingredient.
02
Health-Conscious Convenience
Health foods are evolving to provide accessible, nutritious sources of indulgence and energy in ready-to-eat packaging formats.
03
Clean Ingredients
Products are using all-natural and organic ingredients, as well as low-glycemic and non-GMO options to create clean and healthy alternatives to traditional snacks.
Industry implications
What the Superfood Snacking trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Businesses in this industry can create healthy snacks that utilize superfoods and natural ingredients for a guilt-free indulgence, particularly in the ready-to-eat packaging format.
For
Health and Wellness
Professionals in this industry can promote and develop products that promote a healthy and active lifestyle lifestyle with all-natural and organic ingredients.
For
Sustainable Business
Organizations in this industry can apply social responsibility and sustainability practices with their buy-one-feed-one models that aid hunger-stricken individuals, particularly in developing countries.
Trend signals
Trend signals for Superfood Snacking
Trend score 3.7 out of 10, from popularity 59%, activity 42%, freshness 8%.
Popularity59%
Activity42%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Superfood Snacking trend
6 featured examples from Apr 30, 2015 to Jan 27, 2016CategoryLifestyle
Superfood Ice Creams
This Healthy Ice Cream Contains Fewer Calories Than An Apple
The food and beverage industry can capitalize on the trend of healthy ice creams by developing innovative products that cater to health-conscious consumers.
CategoryLifestyle
Superfood Smoothie Packages
Thi Package Includes All the Ingredients For a Superfood Smoothie
The health and wellness industry, including organic food and supplement companies, can benefit from the demand for products that promote a healthy lifestyle.
CategorySocial Good
Nourishing Nut Butter
YumButter's Superfood Snacks Come in Squeezable Pouches
Disruptive innovation opportunity: Explore innovative packaging and healthy ingredient combinations in the nut butter industry to cater to health-conscious consumers.
CategoryLifestyle
Broccoli Citrus Snacks
These Rhythm Superfoods Broccoli Bites Boast a Citrus Soy Sauce Flavor
Disruptive innovation opportunity: Revolutionize the healthy snack food market by offering innovative, nutritious, and delicious options like citrus-infused broccoli snacks.
CategoryLifestyle
Guacamole Quinoa Recipes
This Mango Dish is Perfect for Celebrating National Guacamole Day
Opportunity for food and beverage companies to develop and market products that meet the demand for health-conscious and innovative recipes featuring ingredients like quinoa.
CategoryLifestyle
Sweet Superfood Popcorn
Sakara Life's Sweetened Popcorn Encourages Healthy Snacking
The Sweet Superfood Popcorn from Sakara Life is an opportunity for the healthy snack food industry to create snack alternatives with clean ingredients.
