Category
World
Layered Getaways
Trend cluster
Category
Inclusive
Thrills
Kiddie rides receive a more exhilarating twist to entice both kids and adults.
3.5
Trend score
Trend
What is the Inclusive Thrills trend?
Inclusive Thrills: Going beyond the traditional teacups and merry-go-rounds, theme parks are adding a higher thrill level to their kiddie rides to expand excitement. Making excursions fun for the entire family, these rides are combining youthful aesthetics with more mature, adult activities, creating a more inclusive form of entertainment without sacrificing the desires of both the child and the adult.
Trend themes
Themes within the Inclusive Thrills trend
Three behaviours holding the trend together01
Inclusive family entertainment
Theme parks are creating rides that offer higher thrill levels to attract all members of the family and ensure a more inclusive form of entertainment.
02
Film themed rides
Rides that are based on popular films are increasing in popularity for theme park visitors.
03
Video game-based rides
Video game-themed rides are becoming a new outlet and provide an exciting experience for all ages.
Industry implications
What the Inclusive Thrills trend means for industry
Where the trend changes the playbookFor
Theme park industry
Industry professionals should focus on creating immersive environments that offer an inclusive family entertainment experience.
For
Film industry
The film industry should explore creating more theme park attractions based on their popular films.
For
Video game industry
The video game industry can collaborate with theme parks to create innovative and exciting rides that are based on their games.
Trend signals
Trend signals for Inclusive Thrills
Trend score 3.5 out of 10, from popularity 43%, activity 54%, freshness 8%.
Popularity43%
Activity54%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Inclusive Thrills trend
5 featured examples from May 28, 2013 to May 9, 2015CategoryArt & Design
Star Trek Theme Parks
The Theme of Jordan's Red Sea Astrarium is Suggested by King Abdullah
Amusement parks can expand and differentiate their offerings by incorporating themed experiences and attractions.
CategoryWorld
Iconic Cartoon Theme Parks
The Simpsons Theme Park Will Bring Springfield to Universal Studios
Amusement parks can expand their audience and increase revenue by partnering with popular franchises and creating themed attractions.
CategoryPop Culture
Gamer Amusement Park Rides
Nintendo-Themed Rides are Coming to Universal Studios
The gaming industry can continue to explore new ways to integrate virtual experiences in physical locations to attract new audiences.
CategoryArt & Design
Disney Rat Fan Attractions
The Disneyland Paris Ratatouille Themed Attractions are Cute
Theme parks can leverage IP-based attractions, immersive dining experiences, and character-driven merchandise to create loyalty and attract visitors.
CategoryLife-Stages
Mini Miner Thrillrides
Disney’s Seven Dwarfs Mine Train Celebrates Snow White’s Beloved Pals
Opportunity for amusement parks to create more family-friendly rides and attractions to attract a wider audience.
