Tumblr user frannyxlife used his passion for his two favorite things (fashion and Pokemon) as inspiration for his themed blog. Essentially, he adds Pokemon characters like Jiggly Puff and Pikachu into whimsical positions in fashion photos with the use of Photoshop and then posts them to his blog titled Pokexfashion.
Each of his recreated editorials is quite comical, especially when you see numerous Pokemon propped behind a serious-faced Emma Stone, or perched upon Angelina Jolie’s knee. He even takes popular photos from beauty campaigns, like Prada’s sensual Prada Candy ad, and playfully adds a Pokemon in them.
The blog has received a lot of hype since its creation, so it will be interesting to see if Pokemon will resurface as a fashion subculture.
Why This Trend Is Growing
- Fashion-pokémon Collaboration
- Brands can collaborate with popular Pokémon characters to create unique and eye-catching fashion campaigns.
- Virtual Fashion Styling
- Virtual styling can be used to create visually appealing fashion editorials by incorporating various fantasy characters.
- Humorous Fashion Campaigns
- Fashion brands can experiment with adding humor and playfulness to their campaigns by featuring unexpected elements.
Industries Being Reshaped
- Fashion
- The fashion industry can leverage the power of pop culture phenomena, such as Pokemon, to reach a larger audience.
- Entertainment
- The entertainment industry can tap into the nostalgia associated with Pokemon to create new and engaging content.
- Advertising
- Advertising agencies can use creative digital tools like Photoshop to produce humorous campaigns that capture the attention of the target audience.
