Top 100 Marketing Trends in February

The top February 2016 marketing trends speak to recent successful campaigns and the approaches they took to educating consumers on the product or service being offered.

In a stellar example of the shift to brands meeting consumers in their own space, Reebok recently opened up a pop-up gym in London's Shoreditch Boxpark. The CrossFit obstacle course featured drills such as a 30-second tire flip sprint and served as an ideal setting to introduce the brand's winter workout wear.

Meanwhile, the new in-flight media available to JetBlue passengers via their partnership with Amazon was introduced with a showcase at JFK's Terminal 5. The 'Amazon on JetBlue' pop-up provided a temporary movie theater-style suite in which to test out the media available through the new partnership.