Moët & Chandon takes the cake this year for its branded holiday events. The company has taken it upon itself to "spread the holiday spirit with special events in more than 20 cities globally" but it's most recent stop in New York City was definitely one of the highlights.
Moët & Chandon unveiled a colossal sculpture by British contemporary artist Es Devlin at the Lincoln Center. The piece was named 'Your Voices' as "a nod to the linguistic diversity and resilience displayed by New Yorkers." The branded holiday event also surprised audiences and red-carpet guests with "the holiday queen herself, Mariah Carey" who performed under a giant sparkling disco ball.
The event boasted other immersive features like photo-ops in gold-wrapped rooms, DJs, "extravagant champagne towers," and more.
Image Credit: Sansho Scott, Hunter Abrams, <a rel='nofollow' href='https://hypebeast.com/2022/12/moet-chandon-unveils-es-devlin-sculpture'>hypebeast</a>, <a rel='nofollow' href='https://www.moet.com/en-int'>moet</a>
Key Themes Behind This Trend
- Branded Holiday Events
- With the shift towards experiential marketing, more companies will invest in creating unique, immersive events to showcase their brand during the holiday season.
- Artistic Collaborations
- Partnering with well-known artists or designers to create unique installations or sculptures is a trend that will continue to gain popularity in branded events.
- Celebrity Performances
- Brands will increasingly leverage celebrities or influencers to draw attention to their events, create buzz and increase engagement on social media platforms.
Where This Applies
- Champagne and Wine
- Champagne and wine companies can leverage their luxury and premium image to create branded holiday events, offering an immersive and upscale experience for consumers.
- Event Planning and Management
- With the rise of branded events, the event planning and management industry will increasingly see demand for professionals with expertise in creating unique and memorable events.
- Luxury Retail
- Luxury retailers can capitalize on the trend of branded holiday events by partnering with other luxury brands or designers to host exclusive and lavish events that appeal to high-end clientele.
