Branded Snapchat filters, gamified apps and emoji keyboards are just a few of the advertising tactics that are used in the top August 2016 mobile marketing ideas.
Some of the most interesting branded apps to be released include Kozel's one to find the nearest bar, Rimmel London's makeup emulator and the activity app from laundry brand Persil that encourages families to play outside and get dirty.
In social media news, Snapchat recently filed a patent that expresses its interest in using image recognition to identify objects in a photo or video and make suggested filters based on certain items—this could be a revolutionary new way for brands to hyper-target consumers. Another notable mobile marketing story is an image of Selena Gomez becoming the most popular Instagram photo of all time. This is particularly significant because it was part of Coca-Cola's 'Share a Coke and a Song' campaign.
Top 35 Mobile Marketing Trends in August
35
Viral Instagram Campaigns
This Selena Gomez Photo is the Most Liked Photo of All Time
34
Fashion Snapshot Campaigns
This Mango Fashion Campaign Teases the Release of Print Campaigns
33
Branded Activity Apps
Persil's App for Activities Suggests Ways Families Can Have Fun Outside
32
Selfie-Morphing Apps
The Snow App is a Snapchat Clone That Allows For Next-Level Selfies
31
Connected Packaging Designs
This Retail Packaging Innovation Turns Boxes into Connected Ones
30
Beer-Finding Apps
Kozel's App Will Taxi Users Straight to the Bar and Give Them a Free Pint
29
Fan Photography Projects
Häagen-Dazs' Instagram Page Features a Project Called 'Lose Yourself'
28
Comic Book Photo Filters
Gett Recently Partnered with Prisma to Design the #GettUrban Filter
27
Charitable Giraffe Emojis
'Gretta Grace' is Raising Awareness for Animal Extinction with Emojis
26
Underground Art Tours
'The Art Tube Map' is the TfL's Guide to Art in the Subways of London
25
Makeup Emulator Apps
Rimmel London's 'Get the Look' Captures Makeup from Editorials and Photos
24
Anime Game Business Stops
The Pokémon Go Lure Modules Have Potential to Increase Customer Traffic
23
Emoji-Decoding Challenges
GE is Launching #EmojiScience on Facebook Messenger
22
Kiss-Sending Campaigns
Shiseido's 'Rouge-Rouge Kiss Me' Showcases 16 Lipstick Shades
21
Crowdsourced Car Advertisements
StickerRide Lets Users Earn Money by Posting Ads on Their Cars
20
Political Cartoon Geofilters
The New Snapchat Hillary Geofilter Features Clinton and Sanders
19
Social Film Festivals
This Short Film Competition is Being Hosted by TIFF and Instagram
18
Social Media Insurance Tips
New York Life is Using Instagram to Share Financial Advice
17
Old-School Mac Emojis
Apple's 'Classic Mac' Emojis Bring Back iMac Imagery
16
Branded Airline Geofilters
Virgin America's Geofilter Frames Selfies with Tinted Airplane Windows
15
Image Recognition Ads
A New Snapchat Patent Will Use Image Recognition to Match Ads and Filters
14
Branded Wallpaper Deals
This Wallpaper Advertising Scheme Uses Your Phone Background for Deals
13
Rewarding Bar Beacons
Heineken Gives On-the-Spot Rewards to Heineken Live App Users
12
Ghoulish Social Media Filters
The Ghostbusters Film is Using a Snapchat Filter to Get Tickets Sold
11
Beauty Advisor Bots
Modiface's Bot Suggests Makeup and Gives Virtual Try-Ons Within Messenger
10
Smart Beer Cups
'Glassify' Offers Customers Discounts with Use and Collects Big Data
9
Monkey Matchmaking Campaigns
The Body Shop is Promoting Its CSR Planting Program Through Tinder
8
Laughable App-Filtered Duets
Ariana Grande and Jimmy Fallon Had Fun with Comedic Snapchat Filters
7
Automotive Wi-Fi Campaigns
Audi's 'Wi-Fi Hacking' Stunt Used Network Names to Share Info
6
Kid-Oriented Dinosaur Chatbots
National Geographic KiDS' T-Rex Chatbot Educates Children
5
Ghoulish Movie Hotlines
Sony Pictures' Ghostbusters Ads Ask: "Who You Gonna Call?"
4
Video Game Search Filters
Yelp Users Can Now Filter Their Results Based on Nearby Pokéstops
3
Politically Charged Filters
The Hillary for AmericaCampaign Creates a 'Stop Trump' Snapchat Filter
2
Restaurant-Finding AI Bots
The 'Ozlo' Chatbot Provides Users with the Best Food Options
1
Donor Registry Campaigns
'Be The Match' is Using Snapchat to Try to Register New Donors
Related Ideas
Mineral-Themed Wedding Cakes
These Geode Wedding Cakes Put a Twist on Traditional Cake Designs
Colorful Superfood Branding
These Superfoods Are Packaged With Youthful Designs
Imaginative Food Art
These Edible Sculptures Send a Message About Food Consumption
Littered Cigarette Campaigns
The Surfrider Foundation Ads Focus on Endangering Animals with Trash
Camera Beer Caps
This Beck's Beer Bottle Comes With a 360-Degree Camera Lens
Touchscreen Mini PC Cases
This New Display Case Brings Touchscreen Packaging To the Raspberry Pi
Temperature-Regulating Beer Boxes
The New Sol Packaging Doubles as an Insulated Cooler
Ghost-Themed Burger Menus
J.S. BURGERS CAFE Created a Colorful Ghostbusters Menu for the Film
Anime Gaming Taxis
Pokemon GO Players Can Hitch a Ride to Catch Pokemon
Birthday Cake Croissants
The Birthday Cake Croissant is For People Who Love Celebratory Pastry
Tattoo Illustration Lip Looks
This Fake Lip Tattoo Look was Created by Violette Serrat for MAC
Stylistic Photo Filter Apps
The Prisma App Transforms Selfies Into Veritable Works Of Art
Sky-High Rainbow Platforms
Gucci's New Rainbow Creepers Celebrate LGBT Pride Month
Spooky Film Sneakers
These Shoes Designed by FILA and Nas Were Inspired by the Ghostbusters Movie
Colorful Condiment Jars
These Sweet and Savory Condiments are Made with a Unique Ingredient
Portable Barrel Kegs
The Beer Barrel Offers a Convenient Beer Tap to Use in Outdoor Settings
Extra Sock Sets
The Flyte Socks Come in Groups of Three Incase One Is Lost
Artistic Junk Food Creations
Jacques La Merde's Images Converts Packaged Food into Upscale Meals
Artist-Inspired Emojis
Cantor Fine Art Has Turned Some of the Most Famous Artists Into Emojis
Uncanny Earphone Packaging
'Vibes' Packaging Encourages The User to Express Their Individuality
LGBT-Supporting Lattes
Costa Coffee is Serving Up Rainbow Lattes in Support of Pride Celebrations
Olympic Athlete Emojis
Puma Has Created 'Boltmoji' To Support Brand Ambassador Usain Bolt
Erupting Mud Volcanoes
This Volcano Kicked Off the Launch of Persil's Wild Explorers App
Cinematic Marshmallow Train Stations
The Stay Puft Marshmallow Man Reeks Havoc on Waterloo Station
Artificially Aged Portraits
Sara Zaher's 'Forever Young' Series Imagines Older Celebrities
Special Effect Selfie Apps
LINE's 'egg - Action Selfie Cam' Enhances Photos with Masks and Effects
Dog-Friendly Brews
Woof & Brew's 'Bottom Sniffer' is a Special Non-Alcoholic Beer for Dogs
Emoji Coloring Books
'Kittens, Hearts, and Poo' is a Coloring Book for Emoji-Loving Millenials
Anime Game Business Stops
The Pokémon Go Lure Modules Have Potential to Increase Customer Traffic
Emoji-Decoding Challenges
GE is Launching #EmojiScience on Facebook Messenger
Kiss-Sending Campaigns
Shiseido's 'Rouge-Rouge Kiss Me' Showcases 16 Lipstick Shades
All-Emoji Resturant Menus
The Little Yellow Door's Menu is Written Entirely in Emojis
Anime Chat Apps
'GoChat' is a Companion Messenger for Pokemon Go
Adult Anime Apps
The App Lets You Enjoy a Modified Version Of Pokemon For Adults
Ghostly Rapper-Made Apparel
Nas is Celebrating the Release of the New Ghostbusters with Apparel
Gourmet Pretzel Roll Sandwiches
Subway's New Pretzel Buns Give Consumers a Gourmet Bread Option
Chatbot Finance Apps
'Abe' Offers Finance Tracking Capabilities Through Real-Time Chat
Political Cartoon Geofilters
The New Snapchat Hillary Geofilter Features Clinton and Sanders
Basketball Player Emojis
Steph Curry Has Been Added to the Now Extensive List of Celebrity Emojis
Branded Emoji Keyboards
L’Oréal Launches Branded Emojis Inspired by Hair and Makeup
Matching Lipstick Apps
This Free App Works Like Tinder to Pair You with Urban Decay Lipsticks
Glass Bubble Bath Bottles
Lollia's Bubble Bath Products are Packaged with a Cork Like Wine
Surreal Scuba Ads
The Seac Diving Pro Campaign Illustrates How the Sea is Calling
Beauty Brand Makeup Lenses
L'Oreal Ran a Sponsored Snapchat Lens That Applied Eyeliner to Users
Edible Emoji Artwork
Anna Keville Joyce Recreates Popular iOS Emoticons Using Cultural Foods
AI Beer Breweries
Artificial Intelligence is Now Being Used to Craft the Perfect Beer
Emoji URL Shorteners
'Emoticode' Creates Shortened Emoji-Based URL "Links in a Snap"
Anime-Inspired Dog Walks
Pokémon Go is Being Used to Attract Animal Shelter Volunteers
Smile Assessment Apps
This Shiseido App Reads the Quality of a Smile
Harmonizing Social Media Apps
The Gaddr App Collects Social Media Profiles under One Platform
Industrial Brewery Interiors
Mad Giant's Design Was Based Off the Company's Free-Spirited Ethos
Branded Airline Geofilters
Virgin America's Geofilter Frames Selfies with Tinted Airplane Windows
Instant Messaging Copycats
The Snow App is Asia's Eerily Similar Version of Snapchat
Natural Juice Branding
This Juice Packaging Was Designed to Reflect Its Natural Production
Outsourced Gaming Services
'PokeWalk' Sends Professional Walkers to Catch Pokemon Go Characters
Chat-Based Adventure Games
'Humani: Jessie's Story' is Told Through the Facebook Messenger App
Face-Painting Photo Filters
Facebook's Photo Overlay Tool Helps Fans Celebrate a Soccer Tournament
Ghoulish Social Media Filters
The Ghostbusters Film is Using a Snapchat Filter to Get Tickets Sold
Medical Messenger Bots
HealthTap Uses AI to Answer Questions on Facebook Messenger
Farm-to-Table Beer Branding
Almanac Fresh Beer Series Packaging Reflects its Agricultural Brewing
Professional Geofilter Designers
Pepper Filters Creates Pro Geofilters for Any Occasion
Layered Bean Desserts
This Haagen-Dazs Japan Ice Cream is Filled with Adzuki Red Beans
Dual Layer Pepperoni Pizzas
Papa John's Dual Layer Pizza Celebrates the Release of Ghostbusters
Caffeinated Emoji Ads
This NESCAFE Ad Offers a Look Behind a Popular Emoji
Social Media Billboards
The First-Ever Instagram Advertising Campaign is Launching in France
Inclusive Female Emojis
The She-Moji Keyboard is Designed to Help Women Express Themselves
Exploratory Ale Tastings
The 'BC Ale Trail' Encourages the Discovery of Products and Places
Cash-Conscious Messenger Bots
Chat with Monty Frugal Through Facebook Messenger to Track Expenses
Chili Beer Concepts
This Beer Design is So Unique It Could Easily Come to Fruition
Dunking Laundry Dispensers
The Dirty Dunk is a Laundry Hamper Designed as a Basketball Hoop
Emoji-Friendly Chatbots
The Whole Foods Chatbot on Facebook Messenger Helps Users Find Recipes
Smart Banking Bots
Kasisto's Personal Finance Bots Use Conversational AI That's Truly Intelligent
3D-Printed Board Games
'mARENA' is a Combat Game That Combines Magic and Strategy
Alcohol-Free Brews
Budweiser's 'Prohibition Brew' is the Brand's First Non-Alcoholic Beer
Crowdsourced Content-Suggesting Platforms
Snapchat's 'Suggest' Matches Accounts to a User's Tastes
Interactive Historical Chatbots
AnzacLive is Using a Chatbot to Share Experiences of WWI Soldiers
Laughable App-Filtered Duets
Ariana Grande and Jimmy Fallon Had Fun with Comedic Snapchat Filters
Olympic Snapshot Campaigns
LA is Engaging Snapchat Users in a Bid for an Upcoming Summer Olympics
Candy Brand Chatbots
The Trolli Chabot is Aiming to Raise Brand Engagement with Millennials
Future Festival 2016
Trend Hunter's Exclusive Annual Innovation Conference in Toronto
AI Travel Bots
The 'Sure' Facebook Messenger Bot Acts Like a Digital Travel Guide
Sports Coverage Collaborations
The NFL is Creating a Snapchat Discover Channel
Narrative Sneaker Displays
PERCH Interactive's Shoe Shelving Offers Performance Feature Info
Next-Gen Car Commercials
The 'Blackbird' Could Completely Change How Car Commercials Are Shot
Political Pale Ales
Sibling Revelry Brewing's New Swing State Beer Celebrates the State of Ohio
Celebrity Mother Music Videos
Fergie's "M.I.L.F.$" Music Video Features a Ton of Celeb Moms
Snapchat-Inspired Music Videos
Peter, Bjorn & John's 'What You Talking About?' Plays with Emojis
Cinematic Fast Food Campaigns
The McDonald's Angry Birds Collaboration is Playfully Interactive
Game-Inspired Anime Films
The Pokémon Go Popularity Might Lead to a New Film for the Franchise
Neural Emoji Apps
Dango Chooses Emojis By Tapping Into Your Neural Networks
Instant Messaging Memories
Snapchat is Introducing a New Feature Called Memories
Ghoulish Ride Shares
Lyft Promoted Ghostbusters by Offering Rides in the Iconic Ecto-1 Car
AR Anime Games
The 'Pokemon Go' Game Integrates Mobile and Wearable Technology
Humanitarian Advocacy Bots
UNICEF's Facebook Messenger Bot Offers a Place to Chat About Issues
Branded Beverage Filters
Mac's Snapchat Filters Promote the Iced Froster Convenience Store Drinks
Sports Trivia Bots
Australia's NRL Sporting League Has a 'SOO' Trivia Bot on Facebook
Individually Wrapped Cheese Cubes
'Brilliant Blue' Blue Cheese Cubes Come in Single-Serving Sizes
Beer POV Videos
These Kirin Beer Advertisements Look at Life from the Perspective of a Beer Can
Donor Registry Campaigns
'Be The Match' is Using Snapchat to Try to Register New Donors
Patriotic Yogurt Sporting Ads
Chobani's 'No Bad Stuff' Campaign Debuts for the Upcoming Olympics
Customizable Photo Filters
The 'Creatic 2.0' App Allows Users to Create Custom Photo Filters
Adventure Story Bots
Sequel Stories Uses Facebook Messenger for Choose-Your-Own-Adventure Stories
Chat-Based Printing Bots
HP's Facebook Messenger Bot Prints When Engaged in Conversation
Curated Book Suggestion Services
Curation Service ShelfJoy Suggests Daily Reading Recommendations
Interactive News Bots
The Wall Street Journal's Facebook Messenger Bot Delivers News On-Demand
Political Convention Chatbots
Buzzfeed Created Buzzbot to Track News at the RNC