The Whole Foods chatbot on Facebook Messenger helps users to find recipes based on categories they type in to search for recipe ideas. Users simply open a new message to Whole Foods to interact with the culinary AI. The chatbot also recognizes emojis, so it can send recipe suggestions even if the user only sends a food emoji to search.
Users can also mix text and emojis if they're looking to narrow search results or apply dietary restrictions to the results. Whole Foods wants the chatbot to be a tool that enhances shoppers experience in-store. There is a browse option when interacting with the chatbot in case users don't have any particular food in mind while searching for a recipe. The chatbot makes it easy for users to find recipes while they're home or at the Whole Foods store.