In the London Waterloo train station an installation was erected to celebrate the anticipated release of the new Ghostbusters film that showcases the franchise' popular Stay Puft Marshmallow Man villain coming through the ground to reek havoc on the civilians. The installation is a massive rendition of the villain that is designed to bring awareness to the film with an interactive installation that transports consumers into the world of the film.
The revamping of the Waterloo station is done to recreate setting of the Manhattan railway featured in the original films. The space features the Stay Puft Marshmallow Man breaking through the floor ground along with fake slime dripping from the ceiling, suspended in time. The station also released specially formatted tickets for the event that were themed to the film.
What's Driving This Trend
- Cinematic Train Station Installations
- There is an opportunity for businesses to create large-scale interactive installations at public transit hubs to promote upcoming film releases.
- Film-themed Transportation Tickets
- Businesses can offer themed transportation tickets to increase engagement with a movie release and generate additional revenue.
- Hyper-realistic Villain Renditions
- Opportunities exist for businesses to create hyper-realistic villain or character renditions in public spaces to generate buzz for upcoming movies or events.
Who This Affects Most
- Entertainment
- The entertainment industry can utilize elaborate installations and immersive experiences to promote their productions and increase fan engagement.
- Travel
- Public transit companies or tourism boards can use film-themed installations and tickets to attract people to use their services and enhance the travel experience.
- Advertising
- Marketing agencies can use creative installations and branded tickets to generate buzz for brands and promote products through experiential marketing.
