In order to celebrate the much-anticipated launch of its next-gen gaming console, Sony partnered with Transport of London to unveil new signage at the entrances of the Oxford Circus Tube station.
The colorful signs emulate the PlayStation controller buttons, with a glowing square, X, triangle, and circle included outside of the entrances. The collaboration has also resulted in a series of wallpaper designs, which are plastered throughout the interior of the station. These designs also include the controller buttons, in addition to artwork that pays homage to some of Sony's PlayStation 5-exclusive launches, including 'Gran Turismo 7' and 'Ratchet & Clank: Rift Apart.'
The console-celebrating décor will be featured in the subway station until December 16th, 2020.
Image Credit: PlayStation / Marvel
What's Driving This Trend
- Brand-based Subway Decor
- Using space and aesthetics of public transportation as marketing installations for company brands.
- Inspired Design Collaboration
- Connecting artistic design inspirations with product branding to reel in new customers through unique and eye-catching visuals.
- Hyper-targeting Installations
- Developing marketing campaigns specifically designed to grab the attention of key demographics.
Who This Affects Most
- Gaming Industry
- Exploring fresh marketing opportunities by targeting an entrance point that has a captive audience with significant downtime.
- Public Transit Industry
- Collaborating with companies to place artistic designs at major transportation hubs, potentially opening up new revenue streams.
- Advertising Industry
- Developing new campaigns that encourage using public architecture spaces for branded marketing installations.
