Reese's Puffs has teamed up with the artist/designer KAWS, best known for his streetwear collaborations, to launch the first-ever KAWS x Reese’s Puffs cereal. The partnership will include two redesigned boxes, both offering customers unique augmented reality gaming experiences.
The first co-branded cereal box dons a 'KAWS COMPANION design featuring the brand's signature bright orange box with an image of KAWS character swimming in a Reese Cup filled with chocolate and peanut butter Puffs. The second box is delivered in a first-of-its-kind blue design that presents an image of a KAWS character drawing in Reese Puffs.
Both boxes come equipped with scannable QR codes that activate a unique AR game. In addition, the blue box features a new 'KAWPUFFS AR' experience that allows users to enter the world of KAWS' COMPANION, where they engage in a game that requires them to crunch Puffs as they fall from the night sky.
Image Credit: Reese's Puffs/General Mills