Farm-to-Table Beer Branding

The Almanac Fresh Beer Series is an exclusive farm-to-table beer range that is produced locally with agricultural practices and ingredients nature to the California climate. The brewing process is reflected in the beer packaging with designs that represent the different stages of the making process.

The Fresh Beer Series focuses on providing craft beers that are made locally and only using ingredients abundant in the California region. The series includes four different blends including a pilsner, IPA, saison and Mandarina. Each of the cans follows the same rustic branding format with a different part of the beer brewing operation transparently depicted. For example, the citrus Mandarina beer showcases an illustration of the fruit farms that the citrus is picked at to infused the beer's flavor.