The top 2016 marketing trends have been been unsurprisingly diverse – but some of the more influential patterns of this year can be found in brands harnessing the viral power of celebrities, and more subversive marketing techniques.
One particularly prominent example of brands using celebrities to further their image is the collaboration between Selena Gomez and Coca Cola. The image features the celebrity dressed in red and drinking a coke, while lyrics from one of her songs are featured on the drink's bottle. The picture quickly shot to fame and became the most "liked" photo on Instagram – an enormous feat considering the sheer volume of content that is posted on the site. Coca Cola was able to capitalize on Gomez's celebrity and the fact that her Instagram account has the most followers from anyone on the site – resulting in a campaign that created plenty of buzz among the younger demographics that tend to follow Gomez.
Brands are slowly beginning to take more prominent stances on various social issues, rather than appearing to remain "neutral" while still catering to dominant groups as they once did, and their advertising is beginning to match this shift. One such example of this is 'Addition Elle's' "F* it Up" campaign, in which a series of models from diverse backgrounds are featured boldly talking about the "fashion democracy" – where all body types and skin colors are represented.
For those interested in learning more about upcoming trends and insights in the vast field of marketing, Trend Hunter's annual innovation conference Future Festival will be taking place in seven different cities in 2017.
Top 100 Marketing Trends of 2016
From Celebrity Instagram Campaigns to Provocative Clothing Ads:
Mishal Omar — Jan 28, 2017 — Pop Culture
100
Viral Instagram Campaigns
This Selena Gomez Photo is the Most Liked Photo of All Time
99
Selfie-Taking Soda Bottles
This Coca-Cola Bottle Captures the Special Moment of Sipping Coke
98
Zero Gravity Dance Parties
Desperados' 'Bass Drop' Takes EDM Fans to 20,000 Feet
97
Comedic Mother's Day Ads
The Agency 'Mother New York' Put a Creative Spin on Mother's Day
96
Political Food Trucks
An Oregon Food Truck Sells Baloney Sandwiches That Fact Check Trump Comments
95
Interactive Beer Posters
Fuller Frontier Encourages Instagrammers to #FindFlavour with Filters
94
Parody Pop Ads
In Reference to a Cindy Crawford Pepsi Ad, 'SumOfUs' Reveals the Brand's Eco Damage
93
Limited-Edition Charcoal Drinks
Suja Juice Launched a Creative Campaign to Promote These Juices
92
Shameless Menstruation Campaigns
'Easy' Takes the Embarrassment Out of Menstrual Hygiene Products
91
Pop-Up Handicraft Shops
The 'Everyday Emporium' Etsy Shop Celebrates Individuality
90
Muslim Beauty Brand Ambassadors
CoverGirl's Newest Brand Ambassador is Beauty Blogger Nura Afia
89
Fried Chicken-Scented Lotions
KFC's Extra Crispy Sunscreen Features the Scent of Fried Chicken
88
Charitable Promotion Pranks
Matt Damon Raised Money for Safe Water and Sanitation Efforts
87
Handcrafted Social Campaigns
Innocent Drinks' Customized Social Media Campaign is "Handmade"
86
Multi-Character Snapchat Lenses
The 20th Century Fox Snapchat Ads Let Users Picks from Nine X-Men
85
Provocative Body Positivity Ads
The Newest 'Addition Elle' Campaign Stars Famed Plus-Size Models
84
Fast Food-Scented Candles
This KFC Candle Smells Like Fried Chicken
83
Social Media Coffee Sleeves
These Starbucks Sleeves Linked to the Seahawks Snapchat Channel
82
Gamified Stadium Experiences
This Chromecast Promo Engaged an Entire Arena of NHL Fans
81
Apologetic Tourism Campaigns
Montreal's Sorry Tourism Campaign Sarcastically Apologizes to Cities
80
Social Media Sandwich Promotions
This Chain is Exchanging Tweets for Free Breakfast Sandwiches
79
Projected Christmas Campaigns
Very.co.uk's Holiday Ad Campaign Was Shared on London Buildings
78
Coffee Pairing Promotions
Krispy Kreme is Celebrating National Coffee Day 2016 with Free Food
77
Disability Awareness Ads
This Accessible Campaign Will Be Shown During the Paralympic Games
76
Film Festival Beer Cans
Stella Artois Created This Limited Edition Beer Can Design for Cannes
75
Beer-Themed Football Sweepstakes
This Dos Equis Promotion Helps College Football Fans Celebrate
74
Custom Soda Brand Gifts
These Branded Gifts Celebrate Diet Coke's 'ReTweets of Love' Campaign
73
Identity-Celebrating Ads
This Clairol Hair Color Ad Stars Transgender Model Tracey Norman
72
Disney Social Campaigns
The LA County Museum of Art Blended Generational Interests with Snapchat
71
Music-Enabled Chocolate Wrappers
Shazam and Nestlé Designed This Interactive Promotional Packaging
70
Bottomless Coffee Tumblers
This Reusable Tumbler Allow Customers to Enjoy Free Starbucks Coffee
69
Coffee Rideshare Programs
The Lyft & Starbucks Promotion Rewards Customer with Incentive Deals
68
Celebratory Donut Promotions
Dunkin' Donuts is Helping Consumers Celebrate National Donut Day
67
Influential Female Ad Campaigns
Georg Jensen's Latest Campaign Features Various Strong Women
66
Discount Ice Cream Promotions
The 'Celebrate 31' Promotion Includes Ongoing Ice Cream Discounts
65
Rainy Day Dessert Promotions
This Frozen Yogurt Shop Offers Discounts on Rainy Days
64
Immersive Selfie Towers
Toronto's Largest Selfie Campaign Was Hosted by CF Toronto Eaton Centre
63
Football Cleat Charity Campaigns
'My Cause My Cleats' Allows NFL Players to Promote Charities
62
Hotel Loyalty Program Perks
Hilton HHonors is Offering 30% Discounts Exclusively for Members
61
Co-Branded Pizza Promotions
This Promotion Rewards Consumers with a Free Personal Pan Pizza
60
Political Ice Cream Campaigns
Ben & Jerry's New Flavor is Being Promoted with a Hopeful Message
59
Viral Game Charity Campaigns
This Pokemon Go-Themed Campaign Helps Find Missing People Too
58
Custom Mother’s Day Condiments
This Brand is Offering Personalized Packaging for Mother's Day
57
Style-Conscious Shopping Systems
Google's Shop the Look Uses Fashion Blogs to Streamline Shopping
56
Online Positivity Campaigns
'Fueling Possibilities' Gives Free Gas for Positive Social Media
55
Political Chip Packaging
Doritos' Branding Has Been Redesigned for Its 'Rock the Vote' Campaign
54
Charitable Burger Geofilters
A&W's Campaign on Snapchat Brings Attention to 'Burgers to Beat MS'
53
Product-Promoting Global Photography
Vans Asked Creatives to Lens Examples of Its Products in Use
52
Search Engine Optimized Products
IKEA's 'Retail Therapy' Campaign Renames Products Based on Google
51
Long-Distance Mother's Day Calls
Rogers Mother's Day Deal Offers a Free Hour of Long-Distance
50
Student-Targeted Tech Giveaways
The #GetCollegeReady Campaign Helped Prepare High School Grads
49
Blue Slushie-Flavored Donuts
The New Blue Raspberry Slurpee Donut is Inspired by an Iconic Drink
48
Free Fatherly Meal Promotions
Dads Ate Free as Part of the Roy Rogers Father's Day Promotion
47
Festive Fuel Promotions
The 'Tanks'giving' Campaign Aims to Reward Holiday Travelers with Free Gas
46
Satirical Anti-Gun Campaigns
'Toddlers Kill' Considers the Dangers of Firearm Ownership in the US
45
Limited-Edition Movie Tickets
This Hunger Games Promotion Involved Collectible Movie Tickets
44
Spooky Burrito Promotions
This Festive Chipotle Burrito for Halloween is Branded as a 'Boorito'
43
Complimentary Ice Cream Promotions
This Chain is Celebrating Spring with Free Ice Cream Cones
42
Celebratory Donut Giveaways
The New Krispy Kreme Promotion Celebrates National Donut Day 2016
41
Emotional Real Beauty Ads
This Dove Campaign Commercial Shows Men React to Models & Loved Ones
40
Workout Bus Shelters
Lucozade Turned a Bus Stop Shelter into an Active 'Wait Training' Station
39
Fast Food Football Teams
The Kentucky Buckets is a Fictional Football Team Created by KFC
38
Small-Batch Kombucha Teas
These Small-Batch Teas are Perfect for Brand Promotion Purposes
37
Promotional Celebrity-Voiced Alarms
The Hosts from 'The Grand Tour' Voice an Alarm in Amazon Alexa
36
Inclusive Retail Campaigns
This Violeta by MANGO Initiative Sparks a Dialogue About Fashion
35
Playful Denim Campaigns
This Diesel Ad Encourages Its Viewers to Live Freely and Stylishly
34
Car-Scented Colognes
Ally Auto Recently Recreated Car Scents in the Form of Spray-On Fragrances
33
Election Day Cookie Giveaways
Great American Cookies is Giving Away Free Cookies to Those Who Vote
32
Resilient Mother Campaigns
The Flower Service 'Teleflora' Released a Powerful Ad About Mothers
31
Celebratory Theme Park Promotions
Six Flags is Offering Discount Admissions for 7-Eleven Day 2016
30
Celebrity-Endorsed Donut Promotions
Krispy Kreme's Shaq-or-Treat Promotion Celebrates Halloween
29
Unlimited Chicken Wing Promotions
Hooters Will Offer All-You-Can-Eat Wings for This Foodie Holiday
28
Millennial-Targeted Halloween Ads
Svedka Series Pokes Fun at the Horrors of "First World Problems"
27
Promotional Support Groups
Caloi's 'Car Addicts Support Group' Brings Attention to Urban Mobility
26
Emotional Teddy Bear Holiday Ads
Interflora's Ad Considers the Value of Giving to Loved Ones
25
Interactive Karaoke Billboards
Santander's Fun City Billboards Appeal to Millennials
24
Celebratory Chicken Wing Promotions
This Restaurant Promotion Celebrates National Chicken Wing Day
23
Security Camera Ads
Nest's Cheeky 'Mystery Solved' Series Shows Various Household Mishaps
22
Holiday-Themed Pancake Promotions
This Chain Rewards Those Who Wear Green on St. Patrick's Day
21
Adventurous Telecom Campaigns
Rogers' 'Roam Like Home' Campaign Spotlights International Coverage
20
Indulgent Email Promotions
Dairy Queen's Blizzard Fan Club Offers Monthly and Birthday Promos
19
Choreographed Christmas Commercials
House of Fraser's Holiday Ad is Styled Like a Music Video
18
Slow Motion Clothing Commericals
Uniqlo Lifewear's Ad Considers Why People Wear What They Do
17
Anti-Violence Newspaper Signs
Peru 21 Designed Its Front and Back Pages to Become a Protest Sign
16
Receipt-Based Food Promotions
The Starbucks Sweet Receipt Offer Treats Customers to Discount Food
15
Complimentary Kids Meals
Chipotle is Now Letting Kids Eat Free Every Sunday
14
Cancer-Fighting Sweatpants
Veritas and Lazypants Teamed Up on a Campaign for Cancer Research
13
Disappearing Alphabet Campaigns
This Blood Donation Initiative Removes A, B and O from Signage
12
Inspirational Underdog Ads
Nike's 'Come Out of Nowhere' Campaign Celebrates All the Underdogs
11
Connected Cosmetics Displays
Perch Interactive's Digital Product Display Shares Valuable Data
10
Hot Sauce-Themed Restaurant Ads
The Fast Food Chain Wendy's is Hopping on the Sriracha Craze
9
Stereotype-Defying Menstruation Ads
U By Kotex's 'Its Not My Period' Reframes a Myth About PMS
8
Anti-Pink Tax Campaigns
This Toronto Coffee Shop Made a Powerful Point Against the Pink Tax
7
Gourmet Ice Cream Giveaways
This Ice Cream Company is Giving Away Single Scoops on Free Cone Day
6
Black Friday Loyalty Campaigns
Consumers Who Join 'Team HTC' can Earn Early Black Friday Deals
5
Unexpectedly Spicy Mustard Commercials
Colman's New Ad Highlights the Strength of Its Mustard
4
Anti-Harassment Drink Campaigns
Vodka Mariette's Anti-Harassment Campaign Thwarts Catcalling
3
Fatherly Hot Dog Giveaways
This Father's Day Promotion Rewards Hungry Dads with a Free Chili Dog
2
Parody Promotion Videos
Actress Margot Robbie Parodies 'American Psycho' for Vogue
1
Chimpanzee Christmas Party Ads
This Oddbins Chimps Ad Has Chimps Decorating a Store
Related Ideas
Celebrity-Starring Swimwear Campaigns
Kim Kardashian Fronts the SKIMS 'Swim Shop' Campaign
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Pink-Adorned Fashion Lines
Forever 21 & Mattel Collaborate on the Next Forever 21 x Barbie Line
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Streetwear Festival Collaborations
Culture Kings Partner with Rolling Loud for a New Drop
AI-Influenced Fashion Campaigns
Heaven by Marc Jacobs Fall 2023 Stars Bella Hadid
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Car Culture-Inspired Fashion Capsules
The Forever 21 x Ford Line Emphasizes American Heritage
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Recycling Plant Fashion Shoots
Stella Mccartney's Spring 2024 Ad Campaign Spotlight Cara Delevingn
Soda-Branded Fashion Capsules
The Forever 21 x Coca-Cola Collection Exudes a Timeless Allure
Collage Art Footwear Campaigns
The Merrell 1TRL SS23 Campaign is Titled ‘My Trail’
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Social Account-Joined Sneaker Models
Hartcopy Joins adidas on a Collaborative HW Army Sneaker
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
AI-Powered Travel Campaigns
Samsonite's Bring It 2024 Campaign Exudes Timeless Style & Durability
Celebrity-Spotlighting Menswear Campaigns
BTS member Suga Stars in Valentino's Latest Campaign
Celebrity-Led Luxury Handbag Campaigns
BALENCIAGA and Kim Kardashian Join Forces
Playful Graphic Streetwear Collections
DIVINITIES and BoTT Return with a New Stylish Drop
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
AI-Powered Cultural Trend Tools
Huge's Culture Decoder Uses AI to Understand Cultural Trends
Influencer-Made Lifestyle Apparel
Zara McDermott Introduces the Rise Clothing Brand at Tesco
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Fashionable Technical Sportswear
Stella Mccartney's 2024 collection Offers Sporting Excellence
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Couple-Focused Fashion Campaigns
The Burberry 'B:Mine' Campaign Showcases Intimacy and Gifts
Fine Art-Inspired Fashion
Pacsun & The Met Collaborated on a Covetable Apparel Capsule
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Collaboration-Teasing Streetwear Billboards
Supreme and Corteiz Teased a Colaboration in London
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Iconic Singer-Starring Campaigns
Saint Laurent and Diana Ross Tease a Partnership
Inclusive Hair-Styling Campaigns
Dove's #MyHairAMiModo Campaign Supports Cultural Latina Hair
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Friendship-Promoting Fashion Campaigns
Tommy Hilfiger's Spring 2024 Features Kendall Jenner
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Mental Health Makeup Campaigns
The Make a Rare Impact Campaign Will Donate 100% of Sales
Changemaker Beauty Campaigns
This Lil Nas x YSL Beauté Campaign Champions Bold Self-Expression
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Modern-Day Travel Campaigns
Louis Vuitton Invites Gisele Bündchen for 'Horizons Never End'
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Bespoke AI-Powered Art
Coke Asks Consumers to Create AI-Generated Art with its New AI Platform
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Quilted Jewelry Campaigns
Chanel's Coco Crush Campaign Stars K-Pop Star Jennie
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Authentic Denim Collections
Calvin Klein Emphasizes Youthful and Classic for Fall 2023
Influencer-Focused AI Updates
CreatorIQ Utilizes AI To Help Marketers Track Creator Conversations
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Beer Brand-Supported Fashion Shows
Fashion Art Toronto Has Partnered with Kronenbourg 1664
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Eco-Friendly Glam Fashion
The H&M Studio S/S23 Collection Converges Wearability & Glamor
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Collaborative Patterned Active Apparel
adidas Joins Marimekko on a New Capsule for SS23
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Localized Beauty Marketplaces
Rinna Beauty Meets the Needs of Customers Across Different Regions
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Celebrity Sportswear Capsules
Adidas Unveils the 'Z.N.E. Collection' for its New Sportswear Label
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
AI-Generated Model Tests
Levi's is Experimenting with AI-Generated Models for E-Commerce Channels
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Visionary Youth Platforms
The Collab by Claire's Celebrates and Activates Gen Zalpha Creators
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
Musician-Featuring Footwear Campaigns
Deyaz Figures in Dr. Martens' Summer 2023 Campaign
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Playful Travel Fashion Campaigns
The FOSSIL Made For This Campaign Celebrates the Brand's Heritage
Anniversary-Honoring Graphic T-Shirts
Places+Faces Launch Collaboration Tees for 10 Years
Authenticated Product Review Apps
This App Matchers Shoppers With Brands Looking For Reviews
Model-Inspired Fashion Collections
The Partnership Between BOSS and Naomi Campbell is Significant
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Star-Led Luxury Fashion Campaigns
PRADA's Re-Nylon Collection Welcomes Renowned Actors
Perception-Redefining Brand Campaigns
Hennessy's Made for More Campaign Boasts a Striking Vision
Personal Style Jewelry Campaigns
RS Pure's #Authentic100 Shares the Styles of 100 Influencers
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Stylish Festival Merch Lines
Fragment Design and BLACKPINK Collaborate During Coachella 2023
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
MENA-Focused Influencer Platforms
Mitgo Group Debuts the Takefluence Platform for Content Creators
Influencer-Starring Fashion Campaigns
PrettyLittleThing Debuts a New Campaign with Cindy Kimberly
Social Media Star Brands
Toddy Smith Introduces His GothicMochas Clothing Brand
Fashion Recap Artful Books
Style Not Com Unveils the Fashion In 2023 Highlights Book
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Creator Content Hubs
TikTok Launches a New World Hub to Help Brands Connect with Audiences
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Color-Changing Fall Fashion
Anrealage Unveils New Clothing Designs at Paris Fashion Week
Artist-Empowering Streaming Insights
Spotify Campaign Kit Provides Unmatched Streaming Insights
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Healthcare Marketing Deals
Haleon Taps Collectively to Enhance its Influencer Marketing Strategies
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Local Hotspot Fashion Shoots
Marine Serre 'Heartbeat' Campaign Was Lensed in Hair Salons and Cafes
Social Media-Connected Links
Instagram Expands its Amount of Links on User Profiles
Empowering Summer Campaigns
Falabella Launched the Mi Cuerpo No Necesita Tu Opinión Campaign
AI Influencer Marketing Tools
eezyCollab Streamlines the Influencer Marketing Process
Broadcast-Like Social Channels
Meta is Launching New Broadcast Channels to Instagram and More
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic