PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Kanesa David — October 24, 2023 — Marketing
PUMA, the renowned footwear brand, is emphasizing its commitment to sustainability by launching an engaging podcast series called RE:GEN REPORTS. In this 10-episode podcast journey, PUMA will bring together a diverse array of voices, including emerging trailblazers, industry experts, and forward-thinking individuals. Among the featured guests are figures like Anya Dillard, an award-winning activist and social entrepreneur, Andrew Burgess, a fashion innovator focused on upcycling, and Luke Jaque-Rodney, a Germany-based influencer promoting sustainable and healthy living.
Each episode of RE:GEN REPORTS delves into one of PUMA's 10for25 sustainability targets, engaging in conversations that address crucial topics. With an additional seven episodes scheduled for release every week from June 8 until July 20, PUMA's RE:GEN REPORTS podcast series is set to provide both education and inspiration, spotlighting the dedicated efforts of Gen Z leaders and their contributions to a more sustainable future.
Image Credit: PUMA, hypebae, puma
Each episode of RE:GEN REPORTS delves into one of PUMA's 10for25 sustainability targets, engaging in conversations that address crucial topics. With an additional seven episodes scheduled for release every week from June 8 until July 20, PUMA's RE:GEN REPORTS podcast series is set to provide both education and inspiration, spotlighting the dedicated efforts of Gen Z leaders and their contributions to a more sustainable future.
Image Credit: PUMA, hypebae, puma
Trend Themes
1. Podcast Engagement - PUMA's RE:GEN REPORTS podcast series provides an engaging platform for conversations around sustainability.
2. Gen Z Leadership - Gen Z leaders such as Anya Dillard and Luke Jaque-Rodney are making significant contributions to sustainable living.
3. Brand Sustainability Commitment - PUMA's emphasis on sustainability highlights its commitment to a more eco-friendly future.
Industry Implications
1. Footwear - PUMA's sustainability campaign showcases the brand's dedication to sustainable practices within the footwear industry.
2. Fashion - Andrew Burgess, a fashion innovator focused on upcycling, is featured in PUMA's podcast series, highlighting sustainable fashion practices.
3. Social Entrepreneurship - Anya Dillard, an award-winning activist and social entrepreneur, is part of PUMA's sustainability efforts, promoting socially and environmentally conscious initiatives.
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