Paolina Russo and Lucile Guilmard are two forces that are experts in folklore themes and the new collection designed for the Spring 2024 season channels Russo's heritage in Canada and her ability to reference sporty themes as well. This is blended together with Guilmard's traditional French heritage.
Presented during Copenhagen Fashion Week, the capsule is led by comfortable and feminine shapes, detailed with bold patterns. The seasonal collection is joined by collaborations alongside PUMA styles that embody the folklore theme. It is joined by knitwear that is detailed with a sporty visual undertone. This can be seen in the form of neoprene graphic tops, cycling-influenced jerseys, and tights. NOtably, there are tribal tattoo graphics that detail mesh sarongs and dresses.
Image Credit: Andrea Adrian, Gorunway.com, <a rel='nofollow' href='https://hypebeast.com/uk/2023/8/paolina-russo-spring-2024-runway-show-copenhagen-fashion-week'>hypebeast</a>
Why This Trend Is Growing
- Folklore-inspired Fashion
- The trend of folklore-inspired fashion combines comfort and femininity with bold patterns, offering opportunities for designers to create unique collections with a traditional twist.
- Sporty Folklore Collaborations
- The collaboration between fashion designers and sportswear brands in folklore-inspired collections presents the opportunity to merge sporty visual undertones with traditional folklore elements, creating a distinct and modern aesthetic.
- Graphic Neoprene Knitwear
- The use of neoprene in knitwear, combined with graphic designs, provides an innovative opportunity to create sporty yet fashionable pieces that blend comfort and style.
Industries Being Reshaped
- Fashion
- The fashion industry can explore the trend of folklore-inspired collections and collaborate with sportswear brands to create unique and modern designs.
- Sportswear
- The sportswear industry can tap into the trend of merging sporty visual undertones with traditional folklore elements to create innovative and fashion-forward collections.
- Textile
- The textile industry can explore the use of neoprene in knitwear, incorporating graphic designs to offer sporty yet comfortable and stylish options for consumers.
