Ideas
Explore the world's #1 largest database of ideas and innovations, with 463,161 inspiring examples.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,971 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,971 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 463,161 cutting edge ideas.

Folklore-Inspired Spring Fashion

Paolina Russo Presents her New Capsule for Spring 2024

— August 10, 2023 — Fashion
Paolina Russo and Lucile Guilmard are two forces that are experts in folklore themes and the new collection designed for the Spring 2024 season channels Russo's heritage in Canada and her ability to reference sporty themes as well. This is blended together with Guilmard's traditional French heritage.

Presented during Copenhagen Fashion Week, the capsule is led by comfortable and feminine shapes, detailed with bold patterns. The seasonal collection is joined by collaborations alongside PUMA styles that embody the folklore theme. It is joined by knitwear that is detailed with a sporty visual undertone. This can be seen in the form of neoprene graphic tops, cycling-influenced jerseys, and tights. NOtably, there are tribal tattoo graphics that detail mesh sarongs and dresses.

Image Credit: Andrea Adrian, Gorunway.com, hypebeast
Trend Themes
1. Folklore-inspired Fashion - The trend of folklore-inspired fashion combines comfort and femininity with bold patterns, offering opportunities for designers to create unique collections with a traditional twist.
2. Sporty Folklore Collaborations - The collaboration between fashion designers and sportswear brands in folklore-inspired collections presents the opportunity to merge sporty visual undertones with traditional folklore elements, creating a distinct and modern aesthetic.
3. Graphic Neoprene Knitwear - The use of neoprene in knitwear, combined with graphic designs, provides an innovative opportunity to create sporty yet fashionable pieces that blend comfort and style.
Industry Implications
1. Fashion - The fashion industry can explore the trend of folklore-inspired collections and collaborate with sportswear brands to create unique and modern designs.
2. Sportswear - The sportswear industry can tap into the trend of merging sporty visual undertones with traditional folklore elements to create innovative and fashion-forward collections.
3. Textile - The textile industry can explore the use of neoprene in knitwear, incorporating graphic designs to offer sporty yet comfortable and stylish options for consumers.
5.8
Score
Popularity
Activity
Freshness