RS Pure's #Authentic100 Shares the Styles of 100 Influencers
Laura McQuarrie — May 31, 2023 — Fashion
References: rspure & marketwatch
Personal style is a deeply unique expression of oneself, and RS Pure is making individual style the central focus of its #Authentic100 marketing campaign. This fine jewelry campaign is all about celebrating the diversity and uniqueness of different personal aesthetics, and to do so, it spotlights 100 diverse style influencers. At the same time, the personal style-focused campaign highlights the versatility of pieces that are simple, minimalist and intentional.
The #Authentic100 campaign features actress Brianne Howey as the primary face of the campaign, and on the e-commerce brand's website, there's a dedicated boutique page highlighting the personal style of each #Authentic100 member, as well as a personally curated collection of their favorite pieces from RS Pure.
The #Authentic100 campaign features actress Brianne Howey as the primary face of the campaign, and on the e-commerce brand's website, there's a dedicated boutique page highlighting the personal style of each #Authentic100 member, as well as a personally curated collection of their favorite pieces from RS Pure.
Trend Themes
1. Personal Style-focused Campaigns - Businesses can create marketing campaigns that celebrate individuality and showcase the diversity of personal aesthetics.
2. Minimalist and Intentional Design - Brands can highlight the versatility of minimalist and intentional design in their products.
3. Dedicated Boutique Pages for Influencers - Brands can feature a dedicated boutique page on their website to highlight each influencer's personal style and curated product collection.
Industry Implications
1. Fashion Industry - Fashion companies can create campaigns and product lines that celebrate individual style and minimalist design.
2. Jewelry Industry - Jewelry companies can focus on designing versatile and intentional pieces that appeal to a wide range of personal aesthetics.
3. E-commerce Industry - E-commerce companies can create dedicated boutique pages to showcase the personal style of influencers and offer curated collections of their products.
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