Levi's is Experimenting with AI-Generated Models for E-Commerce Channels
Jana Pijak — March 24, 2023 — Fashion
References: levi & businessoffashion
Iconic denim brand Levi's recently announced plans to trial AI-generated models in an effort to increase diversity among its model range. The company is partnering with LaLaLand.ai and will test its AI model experiment across e-commerce platforms.
This marketing decision is reflective of the fashion industry's increasing prioritization of diversity and inclusion initiatives, as more brands are rejecting outdated beauty standards to promote body positivity and overall inclusivity.
Amy Gershkoff Bolles, the company's global head of digital and emerging technology strategy announced the news at a recent New York fashion summit. "“It would be impossible for us to have models that cover every combination of race, ethnicity, age, body size, body type" and spoke about AI's potential in helping Levi's create "a more personal and exclusive shopping experience" for all.
This marketing decision is reflective of the fashion industry's increasing prioritization of diversity and inclusion initiatives, as more brands are rejecting outdated beauty standards to promote body positivity and overall inclusivity.
Amy Gershkoff Bolles, the company's global head of digital and emerging technology strategy announced the news at a recent New York fashion summit. "“It would be impossible for us to have models that cover every combination of race, ethnicity, age, body size, body type" and spoke about AI's potential in helping Levi's create "a more personal and exclusive shopping experience" for all.
Trend Themes
1. AI-generated Models - The use of AI-generated models for e-commerce channels may revolutionize the fashion industry's advertising methods.
2. Diversity and Inclusion Initiatives - An increasing prioritization of diversity and inclusion initiatives in the fashion industry may significantly impact the advertising and marketing practices companies utilize.
3. Personalized Shopping Experience - AI's potential to create a personalized and exclusive shopping experience for all may change how companies approach e-commerce sales and marketing.
Industry Implications
1. Fashion - The fashion industry may be able to leverage AI-generated models to appeal to a wider range of customers and meet diversity and inclusion goals.
2. E-commerce - The incorporation of AI-generated models in e-commerce channels has potential to revolutionize how companies advertise and market products online.
3. Advertising and Marketing - The increased focus on diversity and inclusion initiatives in the fashion industry may require changes to how companies advertise and market their products.
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