Trend cluster
Category

Streamlined
Clean

Consumers opt for dual-purpose products to make clean up simpler.

Washing Machine WardrobesFingerprint-Free Screen CleanersEfficient Purifying IlluminatorsBasin-Embedded WashersCombo Cleaner Packaging

Trend

What is the Streamlined Clean trend?

Streamlined Clean: The modern consumer prioritizes efficiency when it comes to a multitude of tasks, especially chores like cleaning, which is being supported with dual-purpose products. Designed to either eliminate a step or another product altogether, the innovations support consumers' shifting towards a minimalist lifestyle that requires efficiency in all aspects.

Trend themes

Themes within the Streamlined Clean trend

Three behaviours holding the trend together
01

Dual-Purpose Products

Consumers opt for efficiency with dual-purpose products that eliminate steps and products.

02

Hybrid Appliances

Hybrid appliances that perform multiple tasks are becoming increasingly popular.

03

Nested Packaging

Nested packaging that combines multiple cleaning tools is being used to save space and increase efficiency.

Industry implications

What the Streamlined Clean trend means for industry

Where the trend changes the playbook
For

Home Appliances

Home appliance manufacturers can design more hybrid machines that offer multiple functions and streamline tasks.

For

Cleaning Solutions

Companies can focus on creating dual-purpose cleaning products that eliminate the need for additional steps and products.

For

Packaging and Storage

Businesses can focus on developing nested packaging that saves space and combines multiple cleaning tools.

Trend signals

Trend signals for Streamlined Clean

Trend score 3.9 out of 10, from popularity 55%, activity 55%, freshness 8%.

Popularity55%
Activity55%
Freshness8%
Audience
30%Men
70%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America

Evidence

Examples of the Streamlined Clean trend

6 featured examples from Jun 11, 2014 to Jan 30, 2015
Washing Machine Wardrobes
CategoryTech

Washing Machine Wardrobes

A Laundering Closet Cleans Delicate Clothes Conveniently While They Hang

Disruptive innovation opportunity: Integrate smart technologies into home appliances, enabling remote control and monitoring for enhanced convenience.

Fingerprint-Free Screen Cleaners
CategoryTech

Fingerprint-Free Screen Cleaners

The Touchscreen Mist Cleaners is Slender and Efficient

Consumer electronics companies have an opportunity to innovate by creating screen-cleaning products that prioritize hygiene and have a modern design

Efficient Purifying Illuminators
CategoryArt & Design

Efficient Purifying Illuminators

The Air Lamp Improves a Room's Atmospheric Quality in Two Ways

Manufacturers of home appliances have the opportunity to create compact and versatile products, like the Air Lamp, designed to fulfill multiple purposes and save space in modern h…

Basin-Embedded Washers
CategoryArt & Design

Basin-Embedded Washers

Samsung has Created a Washing Machine with a Sink to Better Battle Stains

Companies can explore trends in space-saving and multifunctionality to cater to smaller living spaces and growing demand for efficiency.

Combo Cleaner Packaging
CategoryEco

Combo Cleaner Packaging

Nested Detergent Bottle Integrates a Sprayer, a Squeegee and a Container

The cleaning products industry benefits from the development of new and innovative packaging designs that enhance the convenience and usability of their products.

Petaled Air Purifiers
CategoryArt & Design

Petaled Air Purifiers

The Electrolux Lotus Blossoms with Atmosphere-Improving Features

The home appliance industry can explore the market for innovative air purifiers inspired by nature and featuring multi-functionality.