Trend cluster
Category

Ocular Assistance
2.0

Technology advances to offer easier navigation for the visually impaired.

Wheeled Walking SticksVibrating Navigational BootsSight-Sharing AppsWearable Navigation DevicesObstacle Alerting Apps

Trend

What is the Ocular Assistance 2.0 trend?

Ocular Assistance 2.0: Navigation for the visually impaired is dramatically improving with the introduction of smart technology. More specifically, technology is being implemented to anticipate and forewarn users about obstacles and obstructions that are typically unaccounted for by traditional navigational products. These innovations reflect a consumer demand for more exhaustive methods that guarantee ease and simplicity in the lifestyles of those living with disabilities.

Trend themes

Themes within the Ocular Assistance 2.0 trend

Three behaviours holding the trend together
01

Smartphone Wayfinding Apps

Developers can innovate designs for mobile apps capable of providing reliable navigation services for visually impaired individuals.

02

Wearable Navigation Technology

The use of technological wearables like headsets and vibrating boots creates innovative avenues for the development of tactile guides for guiding visually impaired individuals.

03

Obstacle Detection

There is a need for more hi-tech features that offer efficient object detection and scanning of the environment to provide an alert in order to avoid obstacles.

Industry implications

What the Ocular Assistance 2.0 trend means for industry

Where the trend changes the playbook
For

Mobile Technology

Mobile technology is at the forefront of technological innovation, and developers can leverage smartphone devices to create obstacle detection and wayfinding apps fitted for visually impaired people.

For

Wearable Technology

Wearable technology presents an excellent opportunity for the design of navigation aids for visually impaired individuals by providing more efficient and tactile guides for navigation and obstacle avoidance.

For

Assistive Technology

Assistive technology, in general, has a lot of untapped potentials that innovators can explore to provide beneficial technologies to people living with disabilities.

Trend signals

Trend signals for Ocular Assistance 2.0

Trend score 3.8 out of 10, from popularity 60%, activity 47%, freshness 8%.

Popularity60%
Activity47%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa

Evidence

Examples of the Ocular Assistance 2.0 trend

7 featured examples from Jan 19, 2015 to Sep 6, 2016
Wheeled Walking Sticks
CategoryLifestyle

Wheeled Walking Sticks

'Take Me Away' is a Smart Cane for Guiding the Visually Impaired

The healthcare industry can benefit from the development and integration of smart-assistive technology like wheeled walking sticks.

Vibrating Navigational Boots
CategoryFashion

Vibrating Navigational Boots

Hi-Tec's Navigator Boots Use Bluetooth to Guide through Vibrations

The use of technology in creating footwear includes opportunities for companies to develop products with unique features to cater to niche markets and increase customer loyalty an…

Sight-Sharing Apps
CategoryTech

Sight-Sharing Apps

Be My Eyes is a Crowdsourced Video Chat that Helps Blind Individuals

A growing market for assistive technology companies to develop innovative products that cater to individuals with disabilities.

Wearable Navigation Devices
CategoryLifestyle

Wearable Navigation Devices

This Horseshoe-Shaped Gadget Helps Visually Impaired People Get Around

The development of wearable navigation devices presents disruptive innovation opportunities within the assistive technology industry to enhance accessibility for individuals with…

Obstacle Alerting Apps
CategoryLifestyle

Obstacle Alerting Apps

Aerial Object Detection App Keeps the Blind from Experiencing Collisions

Disruptive innovation opportunity: Use augmented reality technology to overlay visual information for the visually impaired, enhancing their situational awareness.

Visually Impaired Wearable Tech
CategoryLifestyle

Visually Impaired Wearable Tech

The Microsoft Headset Emits a 3D-Soundscape of Audio as a Guide

Companies in this industry can explore new opportunities to enhance the sensory experience of the visually impaired by creating wearable navigation devices similar to the Microsof…

Wayfinding Phone Apps
CategoryTech

Wayfinding Phone Apps

This Linear Navigation App Follows Lines on the Floor to Guide the Blind

Developing indoor navigation software for the visually impaired and incorporating QR codes into the technology presents innovation opportunities in the technology industry.