Category
Lifestyle
Serial Snacking
Trend cluster
Category
Fandom
Co-Branding
Wildly popular food products come together to the delight of superfans.
2.3
Trend score
Trend
What is the Fandom Co-Branding trend?
Fandom Co-Branding: Capitalizing on a cult-like following, food brands are cleverly integrating popular food products into existing recipes. Providing both novelty for consumers and taking advantage of the existing loyalty consumers have to particular products, this approach to co-branding speaks to the power of fandom.
Trend themes
Themes within the Fandom Co-Branding trend
Three behaviours holding the trend together01
Fandom Co-Branding
Using cult-like following to cleverly integrate popular food products into existing recipes.
02
Indulgent Food and Drink Hybrids
Combining popular food brands and products in unusual, high-calorie ways to appeal to sweets lovers.
03
Alcoholic Dessert and Beverage Collaborations
Mixing alcohol and dessert brands to create new, adult-targeted products.
Industry implications
What the Fandom Co-Branding trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry benefits from these innovative product lines that combine multiple brands to create new offerings.
For
Marketing
Marketing and brand management professionals can learn from unique collaborations in campaign efforts to capture a larger market.
For
Hospitality and Tourism
Indulgent food and beverage hybrids can provide new and interesting options for restaurants, hotels and events organizers seeking to distinguish themselves from competitors.
Trend signals
Trend signals for Fandom Co-Branding
Trend score 2.3 out of 10, from popularity 32%, activity 29%, freshness 8%.
Popularity32%
Activity29%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Fandom Co-Branding trend
8 featured examples from Jun 29, 2014 to Dec 11, 2015CategoryLifestyle
Chocolate Peanut Butters
The New Reese's Spread is Going to Change How We Eat Almost All Food
The introduction of chocolate peanut butter spreads is revolutionizing the food and beverage industry by providing a new flavor combination for consumers.
CategoryLifestyle
Indulgent Coffee Sets
The Coffee and Chocolate in This Boxed Set Share Origins from Guatemala
Opportunity for coffee brands to collaborate with other complementary food or beverage brands.
CategoryLifestyle
Gin Cocktail Desserts
Sipsmith and Jude's Collaborate on a Gin and Tonic Ice Cream
Opportunity for food and beverage companies to explore new collaborations and create innovative alcohol-infused dessert offerings.
CategoryLifestyle
Hybrid Chocolate Bars
This Mondelez Treat Combines Marabou and Oreo Chocolate
The food and beverage industry can explore opportunities to collaborate on unique product combinations that cater to consumer preferences.
CategoryLifestyle
Chocolate Spread Ice Cream
Carvel is Launching a Line of Nutella Ice Cream Treats
Combining different flavors and ingredients like Nutella can create innovative products in the ice cream industry.
CategoryLifestyle
Hot Sauce Ketchups
Heinz Sriracha is the Latest Manifestation of the Cult Favorite
The food and beverage industry can leverage the hot sauce ketchup trend to create innovative condiment products that cater to evolving consumer preferences.
CategoryLifestyle
Cookie Themed Milk
NESQUIK is Offering Beverages Based on Samoa and Thin Mint Girl Scout Flavors
Collaborations between food and beverage companies, such as Nestle and Girl Scouts, allow for innovation in flavor and packaging, attracting consumers looking for fun and unique p…
CategoryLifestyle
Refreshing Summer Slushies
The Arnold Palmer Coolatta is a Frozen Beverage for the Ages
The food and beverage industry can capitalize on the growing demand for refreshing and unique frozen beverage options.
