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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,249 more

Fandom Co-Branding

Wildly popular food products come together to the delight of superfans

Implications - Capitalizing on a cult-like following, food brands are cleverly integrating popular food products into existing recipes. Providing both novelty for consumers and taking advantage of the existing loyalty consumers have to particular products, this approach to co-branding speaks to the power of fandom.
2.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 70 Examples:
131,634 Total Clicks
Date Range:
Jun 14 — Dec 15
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Chocolate Peanut Butters
Chocolate Peanut Butters
The New Reese's Spread is Going to Change How We Eat Almost All Food
Giving Nutella a run for its money is the recently announced Reese’s Spread. The chocolate peanut butter spread is about to revolutionize the way you eat foods like celery, waffles, toast,... MORE
Indulgent Coffee Sets
Indulgent Coffee Sets
The Coffee and Chocolate in This Boxed Set Share Origins from Guatemala
While co-branding has become fairly common between two brands with similar sets of values and products that pair well together, this set of coffee and chocolate puts extra thought into the origins... MORE
Gin Cocktail Desserts
Gin Cocktail Desserts
Sipsmith and Jude's Collaborate on a Gin and Tonic Ice Cream
Knowing that many adults will be looking for a way to cool off in the heat of summer, Sipsmith London Dry created a unique Gin and Tonic Ice Cream. As well as fusing ice cream and alcohol, the... MORE
Hybrid Chocolate Bars
Hybrid Chocolate Bars
This Mondelez Treat Combines Marabou and Oreo Chocolate
For many, opening up an Oreo cookie is always a source of delight, but this is also true with the contents of a Marabou Oreo chocolate bar. This co-branding project involves combining Marabou milk... MORE
Chocolate Spread Ice Cream
Chocolate Spread Ice Cream
Carvel is Launching a Line of Nutella Ice Cream Treats
Most recently, the chocolate hazelnut spread Nutella has been infused into many dessert and breakfast recipes, but now it is taking form in a creamy consistency thanks to the new line of Nutella Ice... MORE
Hot Sauce Ketchups
Hot Sauce Ketchups
Heinz Sriracha is the Latest Manifestation of the Cult Favorite
The Heinz Sriracha Ketchup flavor shows that this hot sauce is not going anywhere anytime soon. The cult favorite is still on its path of world domination, only now with the help of the beloved... MORE
Cookie Themed Milk
Cookie Themed Milk
NESQUIK is Offering Beverages Based on Samoa and Thin Mint Girl Scout Flavors
In a delicious move, Girl Scouts has teamed up with Nestle’s NESQUIK to offer ready to drink milk in Girl Scout flavors. For a limited time only, NESQUIK will come in two new products:... MORE
Refreshing Summer Slushies
Refreshing Summer Slushies
The Arnold Palmer Coolatta is a Frozen Beverage for the Ages
Dunkin’ Donuts teamed up with canned iced tea company AriZona to create the Frozen Arnold Palmer Coolatta, a frozen beverage that screams “Summer!” at the top of its lungs. The... MORE

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