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Hot Sauce Ketchups

Heinz Sriracha is the Latest Manifestation of the Cult Favorite

— February 11, 2015 — Lifestyle
The Heinz Sriracha Ketchup flavor shows that this hot sauce is not going anywhere anytime soon. The cult favorite is still on its path of world domination, only now with the help of the beloved ketchup company. Heinz brand manager Joseph Giallenella says, “The new offering adds a new kick to your favorite foods and recipes, pairing well with cheeseburgers, French fries and hot dogs, and is the perfect flavor boost for chicken and eggs.”

Blending the Thai hot sauce made from chilli pepper paste, garlic and vinegar with its own delicious recipe, the Heinz Sriracha Ketchup flavor will be joining its fellow traditional, tabasco and jalapeño pepper flavors on shelves soon. This product will be particularly perfect for the barbecue season many are wishing for.
Trend Themes
1. Hot Sauce Ketchups - The evolution of hot sauce-infused ketchups provides an opportunity for brands to tap into the growing consumer demand for unique flavor experiences.
2. Sriracha Fusion - The combination of sriracha and ketchup opens up opportunities for new product development and flavor innovation within the condiments industry.
3. Flavor Collaboration - Collaborations between established hot sauce brands and ketchup companies present a disruptive opportunity for creating exciting flavor profiles.
Industry Implications
1. Food & Beverage - The food and beverage industry can leverage the hot sauce ketchup trend to create innovative condiment products that cater to evolving consumer preferences.
2. Fast Food - The fast food industry can explore the use of hot sauce ketchups to elevate the flavor profiles of their menu items and differentiate their offerings from competitors.
3. Retail - Retailers can capitalize on the hot sauce ketchup trend by curating a range of unique condiments that cater to the adventurous tastes of consumers looking for bold flavor options.
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