Consumers search for collective audio experiences
Implications - The ubiquity of personal devices has made listening to music an often isolated experience. While this system might be perfect for daily commutes, consumers continue to crave a way to share their musical tastes and preferences. Products designed to encourage this approach to music reflect a consumer desire for communal experiences and a way to share content.
Trend Themes
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Social Audio — Consumers crave for communal experiences to share their music taste
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Location-based Music Suggestions — Beacon technology powers Shazam's recommendations for more personalized and context-based content delivery
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Sociable Bluetooth Headphones — Music sharing headphones make listening to music a collective experience using an accompanying app while allowing customization such as color-changing feature
Industry Implications
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Mobile Audio Streaming — Companies in the mobile audio streaming industry can focus on creating products and services that encourage social and communal listening experiences.
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Audio Hardware — Audio hardware manufacturers can focus on consumer's social needs while listening to music by designing headphones that incorporate social experiences through Bluetooth connectivity and customization such as color-changing feature
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Location-based Services (LBS) — Companies in the LBS industry can emulate Shazam's use of beacon technology to add more personalized and context-based content delivery across various industries such as entertainment and event marketing.
4 Featured, 35 Examples:
131,456 Total Clicks
Date Range:
Feb 14 — Feb 15
Trending:
Mild
Consumer Insight Topics:
