Category
Lifestyle
Serial Snacking
2.5
Trend score
Trend
What is the Social Audio trend?
Social Audio: The ubiquity of personal devices has made listening to music an often isolated experience. While this system might be perfect for daily commutes, consumers continue to crave a way to share their musical tastes and preferences. Products designed to encourage this approach to music reflect a consumer desire for communal experiences and a way to share content.
Trend themes
Themes within the Social Audio trend
Three behaviours holding the trend together01
Social Audio
Consumers crave for communal experiences to share their music taste
02
Location-based Music Suggestions
Beacon technology powers Shazam's recommendations for more personalized and context-based content delivery
03
Sociable Bluetooth Headphones
Music sharing headphones make listening to music a collective experience using an accompanying app while allowing customization such as color-changing feature
Industry implications
What the Social Audio trend means for industry
Where the trend changes the playbookFor
Mobile Audio Streaming
Companies in the mobile audio streaming industry can focus on creating products and services that encourage social and communal listening experiences.
For
Audio Hardware
Audio hardware manufacturers can focus on consumer's social needs while listening to music by designing headphones that incorporate social experiences through Bluetooth connectivity and customization such as color-changing feature
For
Location-based Services (LBS)
Companies in the LBS industry can emulate Shazam's use of beacon technology to add more personalized and context-based content delivery across various industries such as entertainment and event marketing.
Trend signals
Trend signals for Social Audio
Trend score 2.5 out of 10, from popularity 36%, activity 33%, freshness 8%.
Popularity36%
Activity33%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Social Audio trend
4 featured examples from Feb 4, 2014 to Jan 13, 2015CategoryMarketing
Road Trip Music Kits
This Music Packaging for Spotify Blends Web with Road Trips
In the music streaming industry, there is potential for disruptive innovation through the development of innovative, physical products that enhance the digital experience.
CategoryTech
Sociable Bluetooth Headphones
These Music-Sharing Headphones Make Listening a Social Experience
Creating mixed-use and community-oriented listening technology is becoming a vital focus for companies in the audio technology industry.
CategoryTech
Transferable Playlist Tapes
Share Your Music Using Sharetapes
Opportunities for music streaming platforms to integrate NFC technology for playlist sharing and enhance user experience.
CategoryTech
Location-Based Music Suggestions
Shazam Will Now Make Music Recommendations Based on Where You Are
Shazam's use of beacon technology for location-based music recommendations demonstrates a potential innovation opportunity within the music streaming industry.
