The digital workforce is targeted with wearables designed for health tracking
Implications - Brands are acknowledging common problems like stress and anxiety that affect the digital workforce with devices that look to track and correct ailments. Marketed toward the 9 to 5 demographic, the innovations strike a cord using quantitative data to solve issues that can affect one's productivity and overall health.
Trend Themes
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Workplace Stress-monitoring Wearables — Brands are developing devices that track and correct stress and anxiety affecting employees in the 9 to 5 demographic using quantitative data to improve productivity and overall health.
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Smart Stress-reducing Devices — Stress-reducing devices that produce soothing sounds to calm the user, devices that monitor pulse and breathing patterns and generate relaxing music in real-time to assist in stress relief, and jewelry that accurately and discreetly track emotional states aim to improve overall happiness and help wearers find patterns in stress management.
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Electromagnetic Stress Relief — The application of electromagnetic pulses released at a customized frequency to relieve stress and anxiety, improve concentration, sleep, study habits, and attain optimum results with therapeutic frequencies that can be adjusted to suit a user's preferences.
Industry Implications
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Healthcare Technology — Technology aimed at improving the physical and emotional well-being of individuals is expected to drive growth in the healthcare industry and improve quality of life of patients.
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Wearable Technology — Wearable tech market growth is expected to be driven by the development of products aimed at enhancing health and fitness, stress relief and emotional well-being.
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App Development — App development is expected to grow along with the increasingly connected nature of wearables, since most devices require apps to function and interface with user data.
