Stress-Reducing Devices

Greater Than by Code and Theory Tunes Out Annoying Bosses

In an age where expectations are at an all-time high and staying connected is so easy that it is hard to disconnect, a stress-reducing device such as Greater Than is something just about anyone can use. Although it doesn't do anything to cease hectic distractions, the stress-reducing device promotes well-being by measuring the electricity coming off your brain and producing one of several musical loops in response to what it senses.

Through these soothing sounds, the stress-reducing device is meant to calm the wearer. Designed by Code and Theory, who recently executed online redesigns for Vogue and the L.A. Times, the stress-reducing device is something every workplace should get behind. Code and Theory's director of Industrial Design, Geoff Baldwin, says, “It’s meant to invoke this moment of indulgence. That’s why it’s a candybar shape.”

Stress-reducing Devices
The trend of stress-reducing devices presents opportunities for disruptive innovations that leverage technology to help people manage their stress in an increasingly connected world.
Measuring Brain Activity
The trend of devices that measure brain activity opens up opportunities for disruptive innovations that provide insights into mental states and promote well-being.
Soothing Sound Therapy
The trend of using soothing sounds for stress reduction creates opportunities for disruptive innovations that combine audio technology with wellness practices.

Who This Affects Most

Technology
The technology industry can leverage stress-reducing devices to develop innovative solutions that help people manage stress and improve well-being.
Wellness
The wellness industry can incorporate stress-reducing devices into various products and services, creating innovative offerings that promote relaxation and mental well-being.
Design
The design industry can contribute to the development of stress-reducing devices by creating aesthetically pleasing and user-friendly products that enhance the overall user experience.
SCORE
4.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 54%
Activity 61%
Freshness 8%

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