Category
Tech
Delegated Interfaces
Trend cluster
Category
Self-Directed
Vision
Consumers take matters into their own hands when it comes to optical health.
2.5
Trend score
Trend
What is the Self-Directed Vision trend?
Self-Directed Vision: Health-conscious consumers recognize that a dependency on technological devices can lead to eyestrain and vision reduction. Rather than relying on expensive health care professionals, consumers are taking action by monitoring their own optical health, modifying their devices and seeking at-home solutions. This reflects a greater trend towards autonomous, self-directed and preventative health care.
Trend themes
Themes within the Self-Directed Vision trend
Three behaviours holding the trend together01
Self-Directed Eye Health
Consumers are taking charge of their own optical health by seeking at-home solutions and modifying personal devices.
02
Eye Care Technology
A trend towards autonomous eye health has led to advancements in eye care technology including eye care screens, screen resolution eyecare apps, and mobile diagnostic kits.
03
Smartphone Eye Examination
Recent advancements in smartphone technology have allowed for the creation of portable eye examination kits and smartphone eye examiners.
Industry implications
What the Self-Directed Vision trend means for industry
Where the trend changes the playbookFor
Healthcare Industry
The trends present an opportunity for the healthcare industry to develop a range of affordable and DIY optical health care solutions for consumers.
For
Technology Industry
There is an opportunity for the technology industry to continue to develop innovations that aid in autonomous and self-directed eye health care.
Trend signals
Trend signals for Self-Directed Vision
Trend score 2.5 out of 10, from popularity 36%, activity 30%, freshness 8%.
Popularity36%
Activity30%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Self-Directed Vision trend
6 featured examples from Feb 4, 2015 to May 5, 2016CategoryTech
Mobile Diagnostic Kits
This Eye Examination Kit is Compatible with Smartphone Technology
The development of portable diagnostic kits and smartphone-integrated medical devices creates disruptive innovation opportunities in the healthcare technology industry.
CategoryTech
Smartphone Eye Examiners
The oDocs Eye Care 'visoScope' Performs an Eye Test with an iPhone
The oDocs Eye Care 'visoScope' provides an innovative solution for doctors to perform eye exams with smartphones, creating opportunities for medical professionals to provide effic…
CategoryLifestyle
Eye Care Screens
This Interactive Flat Panel Includes Eye Care Technology
Incorporating eye care technology in digital displays presents opportunities for growth and increased user satisfaction.
CategoryTech
Vision Improvement Apps
GlassesOff Uses Gamification to Reduce Need for Vision-Correcting Devices
Disruptive innovation opportunity: Create healthcare technology solutions that enhance vision and reduce reliance on vision-correcting devices.
CategoryTech
Screen Resolution Eyecare Apps
The Bluelight Filter App Helps Mobile Users to Avoid Eye Strain
Developing apps that prioritize user comfort and safety, keeps privacy in mind and encourages their adoption by making available easy to integrate eyecare features.
CategoryTech
Personalized Eyecare Apps
The Better Vision App Makes Suggestions for Vision Correction
The healthcare industry is adopting personalized eyecare apps to assist patients in making informed decisions about vision correction procedures.
