Consumers take matters into their own hands when it comes to optical health
Implications - Health-conscious consumers recognize that a dependency on technological devices can lead to eyestrain and vision reduction. Rather than relying on expensive health care professionals, consumers are taking action by monitoring their own optical health, modifying their devices and seeking at-home solutions. This reflects a greater trend towards autonomous, self-directed and preventative health care.
Trend Themes
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Self-directed Eye Health — Consumers are taking charge of their own optical health by seeking at-home solutions and modifying personal devices.
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Eye Care Technology — A trend towards autonomous eye health has led to advancements in eye care technology including eye care screens, screen resolution eyecare apps, and mobile diagnostic kits.
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Smartphone Eye Examination — Recent advancements in smartphone technology have allowed for the creation of portable eye examination kits and smartphone eye examiners.
Industry Implications
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Healthcare Industry — The trends present an opportunity for the healthcare industry to develop a range of affordable and DIY optical health care solutions for consumers.
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Technology Industry — There is an opportunity for the technology industry to continue to develop innovations that aid in autonomous and self-directed eye health care.
