Arboreal Bough Air Filters

The Sprig Air Purifier Improves Several Aspects of Interior Atmosphere

With the Sprig air purifier, you've got an appliance that aims to serve more than one precise function. You might even say that it performs three. Designed by Camila Sanhueza as an entry for the 2013 Electrolux Design Lab, the device is a beautiful wall decoration, a hi-tech atmosphere enhancer and an effective air filtration system.

The inspiration for the design has come directly from the branch of a tree, complete with twigs and off-shooting foliage. The leaves are actually little screens that can produce different colors, patterns and effects, and they attract dust in the rear to clean the air. The Sprig air purifier can be conveniently controlled with the assistance of a smartphone app.

Multi-functional Appliances
The Sprig air purifier demonstrates how appliances that serve multiple functions can provide added value and appeal to consumers.
Smart Home Technology
The smartphone control feature of the Sprig air purifier highlights the growing trend towards integrating smart technology into homes.
Natural-inspired Design
The design of the Sprig air purifier takes inspiration from nature and capitalizes on the growing consumer interest in natural-inspired products.

Where This Applies

Home Appliances
Home appliance manufacturers can explore the potential for creating multi-functional appliances that offer added value to customers.
Smart Home
The Sprig air purifier demonstrates an opportunity for companies specializing in smart home technology to tap into the market of consumers looking for smart home products that offer health and wellness benefits.
Interior Design
Designers can capitalize on the popularity of natural-inspired design by incorporating elements such as the Sprig air purifier into their interior design projects.
SCORE
3.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 48%
Activity 57%
Freshness 8%

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